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24. Making a heart center a household name. Patient tracking verifies promotion's effectiveness. Jewish Hospital, Louisville, KY. Profiles Healthc Mark; 1992; (47):24-9. PubMed ID: 10119262 [No Abstract] [Full Text] [Related]
25. Hospital marketing revisited. Costello MM Health Care Strateg Manage; 1987 May; 5(5):9-12. PubMed ID: 10283019 [TBL] [Abstract][Full Text] [Related]
26. Hospitals marketing. Schwing C Health Estate J; 1991 Jun; 45(5):22-4. PubMed ID: 10112442 [No Abstract] [Full Text] [Related]
27. Hospitals' advertising spending up 11.4%. Jaklevic MC Mod Healthc; 1995 Apr; 25(14):56. PubMed ID: 10141329 [No Abstract] [Full Text] [Related]
28. Getting the best from your ad agency. Cunningham L; York KP Hosp Forum; 1985; 28(2):59-61. PubMed ID: 10270234 [No Abstract] [Full Text] [Related]
29. AHA initiates new advertising guidelines. Health Care Strateg Manage; 1991 May; 9(5):4. PubMed ID: 10110290 [No Abstract] [Full Text] [Related]
30. What can health care marketing learn from bank marketing? Mindak WA Physician Exec; 1988; 14(1):2-6. PubMed ID: 10312408 [TBL] [Abstract][Full Text] [Related]
31. In the market for ethics. Marketing begins with values. Schick IC; Schick TA Health Prog; 1989 Oct; 70(8):72-6. PubMed ID: 10303927 [TBL] [Abstract][Full Text] [Related]
32. Inability to measure marketing results leads CEOs to slash advertising budgets, staffs. Folger JC Mod Healthc; 1987 Aug; 17(17):62. PubMed ID: 10283566 [No Abstract] [Full Text] [Related]
33. Linkup with vendor can stretch ad budget. Perry L Mod Healthc; 1990 Apr; 20(14):52. PubMed ID: 10104144 [No Abstract] [Full Text] [Related]
35. Marketing nets out. Spending--and expecting--more than ever, hospitals and systems take their message to the Web. Hudson T Hosp Health Netw; 1999 May; 73(5):34, 36, 38. PubMed ID: 10404662 [TBL] [Abstract][Full Text] [Related]
37. Claim substantiation in the health care industry. Fergenson PE Hosp Mater Manage Q; 1992 May; 13(4):20-6. PubMed ID: 10117377 [No Abstract] [Full Text] [Related]
38. Competition. Marketing your practice--how it can be ethical. Shahady EJ Consultant; 1987 Mar; 27(3):90-2. PubMed ID: 10289999 [TBL] [Abstract][Full Text] [Related]
39. Product advertising versus ideas advertising. Harvey P Soc Mar Q; 1998; 4(4):32-4. PubMed ID: 12348834 [TBL] [Abstract][Full Text] [Related]
40. The relationship between hospital marketing orientation and CEO satisfaction with the marketing function. Krampf RF; Miller DW J Hosp Mark; 1993; 7(2):33-46. PubMed ID: 10129248 [TBL] [Abstract][Full Text] [Related] [Previous] [Next] [New Search]