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22. Shore Memorial targets mothers with maternity "bed-and-breakfast". Campbell S Health Care Strateg Manage; 1998 Feb; 16(2):15. PubMed ID: 10176275 [No Abstract] [Full Text] [Related]
23. A niche in time can save dimes. Niche marketing brings success for heart center and new birthing unit. St. Mary's Hospital, Huntington, WV. Profiles Healthc Mark; 1992; (47):42-5. PubMed ID: 10119265 [No Abstract] [Full Text] [Related]
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31. Great expectations; great results. Maternity marketing. Profiles Hosp Mark; 1984; (16):56-61. PubMed ID: 10269531 [No Abstract] [Full Text] [Related]
32. A self-medication program for obstetric patients. Hoffmann RP; Kerchner J; Osburn RC; St Louis P; Stewart H Hosp Pharm; 1978 Mar; 13(3):127, 130-2, 134 passim. PubMed ID: 10306924 [No Abstract] [Full Text] [Related]
33. Small miracles happen to OB services. Research and planning pay off handsomely. Profiles Hosp Mark; 1985; (20):62-7. PubMed ID: 10279132 [No Abstract] [Full Text] [Related]
34. Midwifery goes mainstream as hospitals expand options and cut costs. Cutlip K Hosp Top; 1997; 75(3):17-21. PubMed ID: 10179056 [No Abstract] [Full Text] [Related]
35. Managed care can be fun. Media campaign to employers and consumers puts hospital in the managed care race. Borgess Health Alliance, Kalamazoo, MI. Profiles Healthc Mark; 1994; (59):38-43. PubMed ID: 10134725 [No Abstract] [Full Text] [Related]
36. Strategic planning and marketing research for older, inner-city health care facilities: a case study. Wood VR; Robertson KR J Ambul Care Mark; 1992; 5(1):141-59. PubMed ID: 10122747 [TBL] [Abstract][Full Text] [Related]
37. Closure or expansion? A marketing perspective on obstetrics. Backley WA; Cornell CM Health Manage Forum; 1983; 4(1):28-36. PubMed ID: 10258736 [No Abstract] [Full Text] [Related]
38. Marketing. I'm ready for my close-up. Appleby C Hosp Health Netw; 1997 Apr; 71(7):92. PubMed ID: 9127608 [No Abstract] [Full Text] [Related]
39. Nannies for new moms. Mary Poppins is a welcome guest! Profiles Hosp Mark; 1987; (27):62-3. PubMed ID: 10283231 [No Abstract] [Full Text] [Related]
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