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3. HealthStyles: a new psychographic segmentation system for health care marketers. Endresen KW; Wintz JC J Med Pract Manage; 1988; 3(4):273-7. PubMed ID: 10288444 [TBL] [Abstract][Full Text] [Related]
4. Customer centered health care: why managed care organizations must capitalize on new technology to build brands and customer loyalty. Fell D Manag Care Q; 1998; 6(2):9-20. PubMed ID: 10181710 [TBL] [Abstract][Full Text] [Related]
5. It's time to recognize the I/S needs of marketing. Lazarus IR Comput Healthc; 1992 Jan; 13(1):30-3. PubMed ID: 10116596 [TBL] [Abstract][Full Text] [Related]
6. Consumer reaction to healthcare advertising. Klein RF Healthc Strateg; 1998 Jul; 2(7):8-9. PubMed ID: 10346006 [TBL] [Abstract][Full Text] [Related]
7. Take a complement. To forge lasting relationships, incorporate a customer-line approach. Macstravic S Mark Health Serv; 2006; 26(2):24-7. PubMed ID: 16827503 [No Abstract] [Full Text] [Related]
11. Developing customer databases. Rao SK; Shenbaga S Mark Health Serv; 2000; 20(4):10-4. PubMed ID: 11209474 [TBL] [Abstract][Full Text] [Related]
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13. Consumerism as a branding opportunity. Treash M; Adams R Manag Care Q; 1998; 6(4):26-32. PubMed ID: 10185775 [TBL] [Abstract][Full Text] [Related]
14. Preventing the premature death of relationship marketing. Fournier S; Dobscha S; Mick DG Harv Bus Rev; 1998; 76(1):42-4. PubMed ID: 10176918 [TBL] [Abstract][Full Text] [Related]
15. Marketing by managing relationships. MacStravic RS Health Prog; 1984 Oct; 65(9):49-51, 60. PubMed ID: 10268333 [TBL] [Abstract][Full Text] [Related]
16. Information content of dentists' Yellow Pages advertising. Fisher CM; Coleman RW J Health Care Mark; 1992 Dec; 12(4):60-4. PubMed ID: 10123587 [TBL] [Abstract][Full Text] [Related]
17. We are the voice of the customer. Marketers must push to meet consumer needs. Marino PB Mark Health Serv; 2003; 23(2):52. PubMed ID: 12800630 [No Abstract] [Full Text] [Related]
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