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2. Obstacles to real strategic marketing in health care: an experiential framework. Zajas J J Hosp Mark; 1994; 8(2):19-31. PubMed ID: 10137168 [TBL] [Abstract][Full Text] [Related]
3. Physician participation in hospital strategic decision making: the effect of hospital strategy and decision content. Ashmos DP; McDaniel RR Health Serv Res; 1991 Aug; 26(3):375-401. PubMed ID: 1869445 [TBL] [Abstract][Full Text] [Related]
4. Implementing marketing strategy (Part four). Dodson DC; Dotson M; McIlwain TF; Young D Health Mark Q; 1993; 11(1-2):43-57. PubMed ID: 10132854 [TBL] [Abstract][Full Text] [Related]
5. CFO-marketer relationship may chart course of hospital's fiscal future. McDonald D Rev Fed Am Health Syst; 1987; 20(4):36, 38, 40. PubMed ID: 10282870 [No Abstract] [Full Text] [Related]
6. Osteopathic Hospital (A): looking at a hospital's image. Osteopathic Hospital (B): key elements of a sound long-range plan. Case Stud Health Adm; 1983; 3():52-73. PubMed ID: 10313561 [No Abstract] [Full Text] [Related]
7. Preparing for the '90s. The integration of resource development, strategic planning, marketing, and public relations in the modern healthcare setting. Ghiorse PW; Sorrenti D; Ackermann MG J Natl Assoc Hosp Dev; 1988; ():56-62. PubMed ID: 10312996 [No Abstract] [Full Text] [Related]
8. Case seven. Managing mature operations in a competitive environment. Taylor JD Case Stud Health Adm; 1990; 8():89-92. PubMed ID: 10117099 [TBL] [Abstract][Full Text] [Related]
11. Strategic planning as used by chief executive officers. Boissoneau R; Belton P; Schwahn B J Hosp Mark; 1992; 6(2):1-17. PubMed ID: 10122434 [TBL] [Abstract][Full Text] [Related]
12. Making the most of conspicuous production in hospital marketing. Kassaye WW; Mirmirani S J Hosp Mark; 1994; 9(1):33-44. PubMed ID: 10142138 [TBL] [Abstract][Full Text] [Related]
13. Marketing and strategic management: integrating skills for a better hospital. Hunter SS Hosp Health Serv Adm; 1987 May; 32(2):205-17. PubMed ID: 10282246 [TBL] [Abstract][Full Text] [Related]
14. Increasing market share. Second in a series examining revenue growth strategies in a difficult health care market. Zuckerman AM; Johnson TK Health Prog; 2001; 82(3):28-33. PubMed ID: 11419206 [No Abstract] [Full Text] [Related]
15. A framework for developing hospital strategies. Desai HB; Margenthaler CR Hosp Health Serv Adm; 1987 May; 32(2):235-48. PubMed ID: 10301617 [TBL] [Abstract][Full Text] [Related]
16. Why hiring a nontechnical marketing rep makes sense. Tisdale PW; Kaminski MR MLO Med Lab Obs; 1994 Mar; 26(3):60-1. PubMed ID: 10138088 [No Abstract] [Full Text] [Related]
17. Strategic planning has market orientation. Thieme CW; Wilson TE; Long DM Hospitals; 1979 Dec; 53(23):57-60. PubMed ID: 500039 [TBL] [Abstract][Full Text] [Related]
18. Segmenting hospitals for improved management strategy. Malhotra NK J Health Care Mark; 1989 Sep; 9(3):45-52. PubMed ID: 10303934 [TBL] [Abstract][Full Text] [Related]
19. Line managers as marketers. Rynne TJ Health Prog; 1986 Sep; 67(7):23-5, 62. PubMed ID: 10277616 [TBL] [Abstract][Full Text] [Related]
20. Hospitals and medical staffs: the concept of planning takes on new meaning. Anderson HJ; Koska MT Hospitals; 1992 Oct; 66(20):22-4, 26-8, 30. PubMed ID: 1398600 [TBL] [Abstract][Full Text] [Related] [Next] [New Search]