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2. Newspaper advertising versus direct mail marketing in a family practice: a hands-on approach. Godreau CJ Health Mark Q; 1995; 12(3):63-70. PubMed ID: 10143473 [TBL] [Abstract][Full Text] [Related]
3. Making hospital advertisements more readable and more effective. Costello MM; Bednarz JA J Hosp Mark; 1994; 8(2):155-61. PubMed ID: 10137165 [TBL] [Abstract][Full Text] [Related]
4. Hospitals' advertising spending up 11.4%. Jaklevic MC Mod Healthc; 1995 Apr; 25(14):56. PubMed ID: 10141329 [No Abstract] [Full Text] [Related]
5. Consumer preference for hospital attributes: a comparison of methods and analyses. Sewell LG; Smith M Health Care Strateg Manage; 1986 Nov; 4(11):23-6. PubMed ID: 10280137 [TBL] [Abstract][Full Text] [Related]
6. Consumer reaction to healthcare advertising. Klein RF Healthc Strateg; 1998 Jul; 2(7):8-9. PubMed ID: 10346006 [TBL] [Abstract][Full Text] [Related]
7. The relationship between consumer attitudes and frequency of advertising in newspapers for hospitals. Fisher CM; Anderson CJ J Hosp Mark; 1993; 7(2):139-56. PubMed ID: 10129244 [No Abstract] [Full Text] [Related]
8. Does advertising affect your nurses? Gilly MC; Wolfinbarger MF J Health Care Mark; 1992 Sep; 12(3):24-31. PubMed ID: 10120532 [TBL] [Abstract][Full Text] [Related]
9. Cost-effective advertising through TV and newspaper "banner" ads. Gombeski WR; Taylor J; Krauss K; Medeiros C Health Mark Q; 2003; 20(3):37-54. PubMed ID: 15018001 [TBL] [Abstract][Full Text] [Related]
10. Marketing research activities in hospitals. Satisfaction surveys of inpatients and outpatients are the most widely used application. Loubeau PR; Jantzen R Mark Health Serv; 1998; 18(1):12-7. PubMed ID: 10179389 [TBL] [Abstract][Full Text] [Related]
11. Information content of dentists' Yellow Pages advertising. Fisher CM; Coleman RW J Health Care Mark; 1992 Dec; 12(4):60-4. PubMed ID: 10123587 [TBL] [Abstract][Full Text] [Related]
12. Comparison advertising: an analysis of its effectiveness in the medical profession. Thompson RC J Ambul Care Mark; 1992; 5(1):123-9. PubMed ID: 10122745 [No Abstract] [Full Text] [Related]
13. A health hierarchy of effects model: a synthesis of advertising and health hierarchy conceptualizations. Rouse RA Health Mark Q; 1991; 9(1-2):43-68. PubMed ID: 10116305 [TBL] [Abstract][Full Text] [Related]
14. Marketing parallax in health care industry: an empirical study of hospitals. Naidu GM; Narayana CL; Pillari GD J Hosp Mark; 1991; 6(1):5-27. PubMed ID: 10116637 [TBL] [Abstract][Full Text] [Related]
15. How consumers view hospital advertising. Andaleeb SS J Hosp Mark; 1994; 8(2):73-85. PubMed ID: 10137174 [TBL] [Abstract][Full Text] [Related]
16. Measuring the effects of street pole banners on consumer awareness and preference. Gombeski WR; Miller PL; Levine MJ J Hosp Mark; 1999; 13(1):1-12. PubMed ID: 10623192 [TBL] [Abstract][Full Text] [Related]
17. Medical doctors and consumers view medical advertising. Burton GE Health Mark Q; 1991; 9(1-2):81-95. PubMed ID: 10116307 [TBL] [Abstract][Full Text] [Related]
19. Your most valuable asset. Increasing the value of your hospital through its brand. Petromilli M; Michalczyk D Mark Health Serv; 1999; 19(2):4-9. PubMed ID: 10557756 [TBL] [Abstract][Full Text] [Related]
20. Hospital successes and failures indicate change in hospital marketing. Krampf RF; Miller DW J Hosp Mark; 1993; 7(2):11-8. PubMed ID: 10129242 [TBL] [Abstract][Full Text] [Related] [Next] [New Search]