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2. Seven approaches to branding: take your pick. MacStravic S Health Care Strateg Manage; 1999 Apr; 17(4):1, 20-3. PubMed ID: 10538111 [No Abstract] [Full Text] [Related]
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5. Branding strategies discussed by the experts. Trends that will shape strategy in 1998. Windhorst CE Healthc Strateg; 1998 Feb; 2(2):11-2. PubMed ID: 10345270 [TBL] [Abstract][Full Text] [Related]
6. Hooked on a feeling. Inspire consumers to choose your brand, with a compelling positioning strategy. Clancy KJ; Krieg PC Mark Health Serv; 2006; 26(2):20-3. PubMed ID: 16827502 [No Abstract] [Full Text] [Related]
7. Consumerism as a branding opportunity. Treash M; Adams R Manag Care Q; 1998; 6(4):26-32. PubMed ID: 10185775 [TBL] [Abstract][Full Text] [Related]
8. Driven by the market. Merriman C; Koukol C Healthc Strateg; 1999 Jan; 3(1):6-7. PubMed ID: 10346014 [No Abstract] [Full Text] [Related]
9. Marketing and its discontents. Star SH Harv Bus Rev; 1989; 67(6):148-54. PubMed ID: 10295858 [No Abstract] [Full Text] [Related]
10. Your most valuable asset. Increasing the value of your hospital through its brand. Petromilli M; Michalczyk D Mark Health Serv; 1999; 19(2):4-9. PubMed ID: 10557756 [TBL] [Abstract][Full Text] [Related]
11. Strategic differentiation becoming 'watchword' for health care organizations. MacStravic S Health Care Strateg Manage; 2000 Aug; 18(8):15-8. PubMed ID: 11185129 [No Abstract] [Full Text] [Related]
12. Building a brand that connects with healthcare consumers. Herrod KG; Whitlark DB Balance; 2000; 4(3):12-5. PubMed ID: 11921751 [No Abstract] [Full Text] [Related]
13. Developing and marketing HCO-sponsored fitness centers. Nadel M; Sewing J Mark Health Serv; 2000; 20(2):24-7. PubMed ID: 11183426 [No Abstract] [Full Text] [Related]
14. Ten marketing and management strategies for health care service lines. Coile RC Russ Coiles Health Trends; 1999 Aug; 11(10):8-12. PubMed ID: 10557403 [No Abstract] [Full Text] [Related]
15. Branding 101. It's time for healthcare to embrace this marketing mainstay. Mangini MK Mark Health Serv; 2002; 22(3):20-3. PubMed ID: 12233233 [No Abstract] [Full Text] [Related]
16. "Thinking retail" in healthcare: new approaches for business growth. Goldman EF; Corrigan KV Healthc Strateg; 1997 Nov; 1(1):1-9. PubMed ID: 10345989 [No Abstract] [Full Text] [Related]
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18. Beyond the gift shop: making hospital retailing profitable. Egger E Health Care Strateg Manage; 2001 Feb; 19(2):1, 21-3. PubMed ID: 11219264 [No Abstract] [Full Text] [Related]
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