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3. Advertising: is it integral to hospital marketing? Cost Containment; 1984 Sep; 6(17):3-6. PubMed ID: 10267700 [No Abstract] [Full Text] [Related]
4. Majority of consumers support advertising of hospital services. Jackson B; Jensen J Mod Healthc; 1984 Apr; 14(5):93-7. PubMed ID: 10265916 [No Abstract] [Full Text] [Related]
5. Hospital advertising invisible to consumers. Powills S Hospitals; 1986 Jan; 60(1):66. PubMed ID: 3940948 [No Abstract] [Full Text] [Related]
6. Hospitals woo patients with slick marketing. Pope T Manage Rev; 1989 Jun; 78(6):32-3, 35. PubMed ID: 10293894 [No Abstract] [Full Text] [Related]
7. Hospital advertising: a sign of the times. Magers BD Tex Hosp; 1984 Oct; 40(5):28-30. PubMed ID: 10269256 [No Abstract] [Full Text] [Related]
8. Marketing hospital services. The time has really arrived for the industry to enter the arena. Cost Containment; 1984 Mar; 6(6):3-6. PubMed ID: 10265729 [No Abstract] [Full Text] [Related]
9. Getting the most from your advertising dollars: a nationwide survey of hospital marketers. Steiber SR Health Care Mark Target Market; 1986 Nov; 1(18):7-8. PubMed ID: 10279246 [No Abstract] [Full Text] [Related]
10. Hospital and physician advertising: forging a constructive response. Ottensmeyer DJ; Smith HL; Piland NF Hosp Med Staff; 1984 Apr; 13(4):7-14. PubMed ID: 10266237 [No Abstract] [Full Text] [Related]
11. Hospitals must advance beyond advertising to true marketing. Hauser LJ Mod Healthc; 1993 Feb; 23(6):25. PubMed ID: 10123723 [No Abstract] [Full Text] [Related]
12. The future of advertising: a hospital perspective. Berkowitz EN; Hillestad S; Effertz P J Health Care Mark; 1982; 2(3):39-45. PubMed ID: 10256331 [No Abstract] [Full Text] [Related]
13. Topic. Marketers face open field of hospital ad agencies. Health Care Mark Target Market; 1986 Jun; 1(7):suppl 1-4. PubMed ID: 10277500 [No Abstract] [Full Text] [Related]
14. Smaller hospitals accept advertising. Mackesy R Health Care Strateg Manage; 1988 Jul; 6(7):4-6. PubMed ID: 10288550 [TBL] [Abstract][Full Text] [Related]
15. A progress report on hospital marketing. Steiber SR; Boscarino JA Hospitals; 1984 Sep; 58(18):98-102. PubMed ID: 6469232 [No Abstract] [Full Text] [Related]
16. Should hospitals turn to media advertising? Hurst OR Investor Owned Hosp Rev; 1976 Apr; 9(2):31. PubMed ID: 10241695 [No Abstract] [Full Text] [Related]
17. What they see is what you get: marketers perspective on hospital advertising. Anderson DC Health Mark Q; 1985 Winter-1986 Spring; 3(2-3):125-38. PubMed ID: 10275038 [No Abstract] [Full Text] [Related]
18. Hospitals, consumers and advertising. Quelch JA Hosp Trustee; 1979; 3(4):21-3. PubMed ID: 10243817 [No Abstract] [Full Text] [Related]
19. Hospitals will demand results after big-budget advertising. Super KE Mod Healthc; 1986 Apr; 16(8):69-70, 73. PubMed ID: 10275965 [No Abstract] [Full Text] [Related]
20. Hospitals beef up ad budgets; but lack sophisticated marketing. Hauser LJ Mod Healthc; 1985 Jul; 15(14):170-1. PubMed ID: 10271969 [No Abstract] [Full Text] [Related] [Next] [New Search]