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22. Hospital advertising: an interview with Patricia McCarthy of Henry Ford Hospital. Trester KG Healthmarketing; 1985; 4(5):6-9. PubMed ID: 10274453 [No Abstract] [Full Text] [Related]
26. HCA Richmond Hospitals' new marketing strategy a winning plan. Rees T Profiles Healthc Mark; 2003; 19(1):1, 4-7, 3. PubMed ID: 12545900 [TBL] [Abstract][Full Text] [Related]
27. Henry Ford Health System develops marketing strategies to promote itself as the premier provider in area. Herreria J Profiles Healthc Mark; 1999; 15(2):13-9. PubMed ID: 10387296 [No Abstract] [Full Text] [Related]
28. Michigan health system launches integrated campaign using patient testimonials. Profiles Healthc Commun; 2006; 22(3):1-9, 2. PubMed ID: 16813347 [TBL] [Abstract][Full Text] [Related]
29. Getting board support. Suggestions: forge an alliance hospital-patient-board. Miaoulis G; Van Nederpelt G Profiles Healthc Mark; 1991 Jan; (41):49-50. PubMed ID: 10108546 [No Abstract] [Full Text] [Related]
30. All healthcare, all hours. New cable channel to pursue local hospital partners. Japsen B Mod Healthc; 1998 Jan; 28(1):55. PubMed ID: 10175901 [No Abstract] [Full Text] [Related]
31. Norton Healthcare's campaign strategy: focus on employees. They appear in commercials and attend preview showings. Botvin JD Profiles Healthc Mark; 2002; 18(3):9-14, 3. PubMed ID: 12055974 [TBL] [Abstract][Full Text] [Related]
32. Marketing during the national healthcare debate. Crisis or opportunity? Atkins G; Fyte A; McDonald D; Sharkey C; Sturm CN Profiles Healthc Mark; 1992; (47):2-13. PubMed ID: 10119261 [No Abstract] [Full Text] [Related]
34. Borrowing from business. Nurkin HA South Hosp; 1985; 53(8):29-32. PubMed ID: 10300444 [No Abstract] [Full Text] [Related]
35. Launching today, defending tomorrow. In Atlanta, PROMINA tries to introduce, win and hold on to a new market idea. Sonn WJ Profiles Healthc Mark; 1996; 12(3):1, 5-8. PubMed ID: 10157867 [No Abstract] [Full Text] [Related]
36. "Brooklyn attitude" grabs attention for hospital's ad campaign. Brooklyn Hospital Center, NY. Rees T Profiles Healthc Mark; 1999; 15(1):7-11. PubMed ID: 10387460 [No Abstract] [Full Text] [Related]
37. Hospital advertising in California, 1991-1997. Town RJ; Currim I Inquiry; 2002; 39(3):298-313. PubMed ID: 12479540 [TBL] [Abstract][Full Text] [Related]
38. Integrated strategies: the SamCor experience. Teng C Healthc Exec; 1987; 2(1):28-32. PubMed ID: 10301387 [No Abstract] [Full Text] [Related]
39. How much should hospitals spend on advertising? McCarthy EJ Health Care Manage Rev; 1987; 12(1):47-54. PubMed ID: 3557970 [TBL] [Abstract][Full Text] [Related]
40. Bay Area hospital takes Madison Avenue approach. Lewis R Am Med News; 1981 May; 24(17):3, 13. PubMed ID: 10251229 [No Abstract] [Full Text] [Related] [Previous] [Next] [New Search]