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2. Market data and the patient's role in product line definition. Bowers CD; Worgul DR Mich Hosp; 1986 Sep; 22(9):21-5. PubMed ID: 10311630 [No Abstract] [Full Text] [Related]
3. Marketing with demographics. Pol LG; Ambrose DM Healthc Forum; 1987; 30(1):39-41. PubMed ID: 10280316 [No Abstract] [Full Text] [Related]
4. Strategic planning and marketing: an overview. Nelson R Top Health Rec Manage; 1986 Mar; 6(3):1-12. PubMed ID: 10300626 [No Abstract] [Full Text] [Related]
5. The value of strategic marketing to the hospital. Gregory D; Klegon D Healthc Financ Manage; 1983 Dec; 37(12):16-22. PubMed ID: 10315465 [No Abstract] [Full Text] [Related]
8. New program promises hospitals better tools for strategic planning. Kuntz EF Mod Healthc; 1985 Jan; 15(2):52, 54. PubMed ID: 10299837 [No Abstract] [Full Text] [Related]
9. Strategic planning: a balanced view of a balanced portfolio. Hamilton RD; Zuckerman AM Health Care Strateg Manage; 1986 Aug; 4(8):17-21. PubMed ID: 10301005 [TBL] [Abstract][Full Text] [Related]
10. Estimating market boundaries for health care facilities and services. Massey TK; Blake FW J Health Care Mark; 1987 Sep; 7(3):15-24. PubMed ID: 10284236 [TBL] [Abstract][Full Text] [Related]
11. Demographics help hospitals brace for the future. Rosen LS Mich Hosp; 1986 Sep; 22(9):15-9. PubMed ID: 10277691 [No Abstract] [Full Text] [Related]
12. Closing the gap in market share. Paddison NV Healthc Financ Manage; 2003 May; 57(5):44-6, 49. PubMed ID: 12772333 [No Abstract] [Full Text] [Related]
13. What's in a brand? Quinn C Trustee; 2007 May; 60(5):30-2, 1. PubMed ID: 17539576 [TBL] [Abstract][Full Text] [Related]
14. Increasing market share. Second in a series examining revenue growth strategies in a difficult health care market. Zuckerman AM; Johnson TK Health Prog; 2001; 82(3):28-33. PubMed ID: 11419206 [No Abstract] [Full Text] [Related]
15. Strategic marketing for health care institutions: an encyclopedic approach. Hegg LR; Meyer D J Hosp Mark; 1986; 1(1-2):59-70. PubMed ID: 10301723 [No Abstract] [Full Text] [Related]
16. A normative model of hospital marketing decision making. Hammond KL; Brown G; Humphreys N J Hosp Mark; 1993; 8(1):55-69. PubMed ID: 10135503 [TBL] [Abstract][Full Text] [Related]
18. Consumer research and strategic planning for hospitals: a second opinion. Muller A Hosp Health Serv Adm; 1984; 29(4):21-9. PubMed ID: 10299664 [TBL] [Abstract][Full Text] [Related]
19. Marketing practices of California hospitals: findings from recent research. Myrtle RC; Martinez CF J Health Hum Resour Adm; 1990; 12(3):299-318. PubMed ID: 10104550 [No Abstract] [Full Text] [Related]
20. Mapping program illustrates marketing opportunities. Dougherty E Health Care Strateg Manage; 1989 Mar; 7(3):7. PubMed ID: 10292369 [No Abstract] [Full Text] [Related] [Next] [New Search]