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10. Questions of ethics and performance arise for medical marketers in the 1990s. Longo B; Paris B J Hosp Mark; 1991; 6(1):29-35. PubMed ID: 10116635 [No Abstract] [Full Text] [Related]
11. AHA initiates new advertising guidelines. Health Care Strateg Manage; 1991 May; 9(5):4. PubMed ID: 10110290 [No Abstract] [Full Text] [Related]
12. Taking the direct route. Peltier JW; Kleimenhagen AK; Naidu GM J Health Care Mark; 1994; 14(3):22-7. PubMed ID: 10138732 [TBL] [Abstract][Full Text] [Related]
13. Measuring marketing effectiveness. Gluckman J; Michaelis T Health Prog; 1987 Sep; 68(7):47-50. PubMed ID: 10312197 [TBL] [Abstract][Full Text] [Related]
14. Getting the most from your advertising dollars: a nationwide survey of hospital marketers. Steiber SR Health Care Mark Target Market; 1986 Nov; 1(18):7-8. PubMed ID: 10279246 [No Abstract] [Full Text] [Related]
15. "The eagle and the arrow". Madison Avenue medicine. McCollough EG Ala Med; 1988 Jan; 57(7):13, 15-6. PubMed ID: 3344639 [No Abstract] [Full Text] [Related]
16. Promoting public awareness of signs of heart attack. Paiva KB Am Pharm; 1989 Feb; NS29(2):5. PubMed ID: 2929421 [No Abstract] [Full Text] [Related]
17. Concern for ethics prompted formation of committee. Perry L Mod Healthc; 1988 Jan; 18(2):42. PubMed ID: 10285485 [No Abstract] [Full Text] [Related]
18. Using healthcare data in advertising. Brandon WP Healthc Exec; 1997; 12(1):45. PubMed ID: 10163906 [No Abstract] [Full Text] [Related]
19. Making hospital advertisements more readable and more effective. Costello MM; Bednarz JA J Hosp Mark; 1994; 8(2):155-61. PubMed ID: 10137165 [TBL] [Abstract][Full Text] [Related]
20. Claim substantiation in the health care industry. Fergenson PE Hosp Mater Manage Q; 1992 May; 13(4):20-6. PubMed ID: 10117377 [No Abstract] [Full Text] [Related] [Next] [New Search]