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2. Information content of dentists' Yellow Pages advertising. Fisher CM; Coleman RW J Health Care Mark; 1992 Dec; 12(4):60-4. PubMed ID: 10123587 [TBL] [Abstract][Full Text] [Related]
3. Smart consumers present a marketing challenge. Christenson M; Inguanzo JM Hospitals; 1989 Aug; 63(16):42-4, 46, 48. PubMed ID: 2759593 [No Abstract] [Full Text] [Related]
4. Consumer reaction to healthcare advertising. Klein RF Healthc Strateg; 1998 Jul; 2(7):8-9. PubMed ID: 10346006 [TBL] [Abstract][Full Text] [Related]
5. Direct mail the primary, preferred source of healthcare information for consumers. Jensen J Mod Healthc; 1989 Sep; 19(37):94, 96. PubMed ID: 10294766 [No Abstract] [Full Text] [Related]
6. Promoting physician referral services. Prospective users are not necessarily the best advertising target. Gelb BD; Jones MY Mark Health Serv; 1997; 17(3):22-5. PubMed ID: 10173905 [TBL] [Abstract][Full Text] [Related]
7. The role of the Federal Trade Commission in advertising health products and services. Daynard M J Am Coll Dent; 2004; 71(2):24-6. PubMed ID: 15347100 [TBL] [Abstract][Full Text] [Related]
8. Using healthcare data in advertising. Brandon WP Healthc Exec; 1997; 12(1):45. PubMed ID: 10163906 [No Abstract] [Full Text] [Related]
9. Advertising: is the honeymoon over for budgets? Steiber SR Hospitals; 1988 Nov; 62(21):42. PubMed ID: 3181890 [No Abstract] [Full Text] [Related]
10. Getting the most from your advertising dollars: a nationwide survey of hospital marketers. Steiber SR Health Care Mark Target Market; 1986 Nov; 1(18):7-8. PubMed ID: 10279246 [No Abstract] [Full Text] [Related]
11. Majority of consumers support advertising of hospital services. Jackson B; Jensen J Mod Healthc; 1984 Apr; 14(5):93-7. PubMed ID: 10265916 [No Abstract] [Full Text] [Related]
15. Regional business publications offer vehicles for healthcare ads. Super K Mod Healthc; 1985 Dec; 15(26):36, 38. PubMed ID: 10274669 [No Abstract] [Full Text] [Related]
16. How to develop and implement a successful marketing plan for radiology services. Langlois W Radiol Manage; 2000; 22(4):18-20. PubMed ID: 11186494 [No Abstract] [Full Text] [Related]
17. Smaller hospitals accept advertising. Mackesy R Health Care Strateg Manage; 1988 Jul; 6(7):4-6. PubMed ID: 10288550 [TBL] [Abstract][Full Text] [Related]
19. Big ad bucks. Survey shows systems are driving up marketing budgets. Bellandi D Mod Healthc; 1998 Apr; 28(14):82. PubMed ID: 10178306 [No Abstract] [Full Text] [Related]
20. Ads add up. Healthcare advertising can make dollars and sense. Interview by Joyce Jensen. Atwood S; Stavros J; Freed MB Mark Health Serv; 2005; 25(3):34-9. PubMed ID: 16224878 [No Abstract] [Full Text] [Related] [Next] [New Search]