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3. What's in a name? Union Hospital discovers that a rose by any other name does smell sweeter. Masterson J Osteopath Hosp Leadersh; 1987 Sep; 31(6):14-5, 23. PubMed ID: 10285069 [No Abstract] [Full Text] [Related]
9. Hospital marketing: the marriage of medicine and management. Weiss R Osteopath Hosp Leadersh; 1987; 31(5):6-7, 28. PubMed ID: 10282831 [No Abstract] [Full Text] [Related]
11. Marketing your hospital via your local newspaper. Sharo J Osteopath Hosp Leadersh; 1989; 33(1):14-5. PubMed ID: 10292063 [No Abstract] [Full Text] [Related]
12. Researching your market. Smith BF OH; 1984 Oct; 28(9):20-1. PubMed ID: 10268806 [No Abstract] [Full Text] [Related]
13. AOHA marketers take their best shot. Miller AB AOHA Today; 1989 Oct; 33(8):6-7. PubMed ID: 10296752 [No Abstract] [Full Text] [Related]
14. Hospital of the family doctors. Profiles Healthc Mark; 1988; (29):64-7. PubMed ID: 10286103 [No Abstract] [Full Text] [Related]
15. Hospital marketers in a consumer-driven society. Keckley P Osteopath Hosp Leadersh; 1986 Sep; 30(6):8-11. PubMed ID: 10278726 [No Abstract] [Full Text] [Related]
16. To market, to market. Hillcrest's brave, new plan. Brown G Osteopath Hosp Leadersh; 1988; 32(3):8. PubMed ID: 10288751 [No Abstract] [Full Text] [Related]
17. Why Hillcrest can't leave well-enough alone. Embarking on marketing when all's well. MacCallum J; Brown G Osteopath Hosp Leadersh; 1987 Dec; 31(8):4-7. PubMed ID: 10285887 [No Abstract] [Full Text] [Related]
18. Surviving the healthcare revolution or winners vs. losers. Nielsen D Osteopath Hosp Leadersh; 1986 Jun; 30(4):6-9, 22. PubMed ID: 10277739 [No Abstract] [Full Text] [Related]