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2. Nurses challenged by concept of product line management. Patterson P OR Manager; 1986 Aug; 2(8):1, 8-9. PubMed ID: 10279486 [No Abstract] [Full Text] [Related]
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4. Customer service as a marketing strategy. Ales E Caring; 1989 Mar; 8(3):48-9. PubMed ID: 10292354 [No Abstract] [Full Text] [Related]
5. Doing versus being: a challenge to health care marketing and management. MacStravic RS J Hosp Mark; 1988; 3(1):91-7. PubMed ID: 10293695 [No Abstract] [Full Text] [Related]
6. Basic marketing principles for mental health professionals. Winston WJ J Mark Ment Health; 1986; 1(1):9-20. PubMed ID: 10301820 [No Abstract] [Full Text] [Related]
7. Health service marketing made easy. Livingston D Mark Health Serv; 2008; 28(2):28-32. PubMed ID: 18578237 [No Abstract] [Full Text] [Related]
8. Health care marketing warfare. Malhotra NK J Health Care Mark; 1988 Mar; 8(1):17-29. PubMed ID: 10286255 [TBL] [Abstract][Full Text] [Related]
9. Manageable evidence in medical care marketing. MacStravic RS J Health Care Mark; 1987 Dec; 7(4):52-9. PubMed ID: 10285779 [No Abstract] [Full Text] [Related]
10. Hospital marketing: amenities are important. Epstein W Am Laund Dig; 1987 Oct; 52(10):42, 46-7. PubMed ID: 10286156 [No Abstract] [Full Text] [Related]
11. Health care marketing. A strategy that works! Mathis LL Tex Hosp; 1987 Oct; 43(5):8-11. PubMed ID: 10284768 [No Abstract] [Full Text] [Related]
14. We are the voice of the customer. Marketers must push to meet consumer needs. Marino PB Mark Health Serv; 2003; 23(2):52. PubMed ID: 12800630 [No Abstract] [Full Text] [Related]
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16. Surgical suite opening. The operation was a success! Stephens B Profiles Healthc Mark; 1991 Apr; (42):72-7. PubMed ID: 10111040 [No Abstract] [Full Text] [Related]
17. The economics of patient satisfaction. Stier R Healthc Forum J; 1987; 30(5):19-21, 23, 25 passim. PubMed ID: 10283412 [No Abstract] [Full Text] [Related]
18. The role of expectations in patient satisfaction with medical care. Ross CK; Frommelt G; Hazelwood L; Chang RW J Health Care Mark; 1987 Dec; 7(4):16-26. PubMed ID: 10302171 [TBL] [Abstract][Full Text] [Related]
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