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5. The physician as customer. Benanti JF Health Prog; 1988 Apr; 69(3):62-5. PubMed ID: 10286453 [TBL] [Abstract][Full Text] [Related]
6. Hospitals focus on physician relations. Rubright R Health Prog; 1987 Sep; 68(7):69-72. PubMed ID: 10283486 [TBL] [Abstract][Full Text] [Related]
7. Physicians and their hospitals: a marketing partnership. Toplansky MN Med Staff Couns; 1987; 1(2):58-63. PubMed ID: 10284647 [TBL] [Abstract][Full Text] [Related]
8. Appealing to an important customer. Physicians should be the target of marketing. Weiss R Health Prog; 1989 May; 70(4):38-45. PubMed ID: 10292842 [TBL] [Abstract][Full Text] [Related]
9. Hospital-physician bonding: the computer connection. Health Technol; 1988; 2(5):189-95. PubMed ID: 10290346 [TBL] [Abstract][Full Text] [Related]
11. The physicians' physician is key to hospital marketing. Steiber SR Health Care Mark Target Market; 1986 Sep; 1(13):5-6. PubMed ID: 10278868 [No Abstract] [Full Text] [Related]
12. The referring physician: the key to a successful marketing analysis and program. Simendinger EA; Lekas MC Health Care Strateg Manage; 1984 Oct; 2(10):14-6. PubMed ID: 10268565 [TBL] [Abstract][Full Text] [Related]
13. Marketing hospitals to physicians in the United States. Pegels CC; Sekar C Int J Health Plann Manage; 1987; 2(1):15-24. PubMed ID: 10284245 [TBL] [Abstract][Full Text] [Related]
15. 40% of physicians said they would increase admissions to hospitals that provide management and marketing help. Jensen J Mod Healthc; 1987 Jul; 17(14):130, 132. PubMed ID: 10282782 [No Abstract] [Full Text] [Related]
16. Proving return on investment: computerized referral tracking and admissions reconciliation. Albachten DR Comput Healthc; 1989 Jan; 10(1):30-2, 36. PubMed ID: 10312787 [No Abstract] [Full Text] [Related]
17. A successful physician marketing program. Nicholson M; Heagney A; Lucas B Health Care Strateg Manage; 1984 Feb; 2(2):8-10. PubMed ID: 10265126 [TBL] [Abstract][Full Text] [Related]