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2. Marketing. Membership packages designed for seniors are helping hospitals boost share of market. Wallace C Mod Healthc; 1987 Apr; 17(8):64, 66. PubMed ID: 10281465 [No Abstract] [Full Text] [Related]
3. Is your hospital ready to market geriatric services? Dwight MB Health Manage Q; 1985; ():7-11. PubMed ID: 10275104 [No Abstract] [Full Text] [Related]
4. More hospitals cater to needs of senior citizens, but emphasis must shift away from the frail. Blazar JM Mod Healthc; 1987 Apr; 17(9):69. PubMed ID: 10281906 [No Abstract] [Full Text] [Related]
5. Developing a strategic marketing plan for hospitals. Dychtwald K; Zitter M Healthc Financ Manage; 1988 Sep; 42(9):42, 44-6. PubMed ID: 10302744 [TBL] [Abstract][Full Text] [Related]
6. The importance of internal marketing: the case of geriatric services. Thomas RK; Farmer E; Wallace B J Health Care Mark; 1991 Mar; 11(1):55-8. PubMed ID: 10110084 [TBL] [Abstract][Full Text] [Related]
8. Paying for the privilege. Some healthcare service awards are raising eyebrows among competitors, who question validity and application fees. Romano M Mod Healthc; 2002 Jun; 32(23):6-7, 16, 1. PubMed ID: 12096428 [TBL] [Abstract][Full Text] [Related]
9. Members program targets the senior market. Evashwick CJ; Evashwick WT Health Care Strateg Manage; 1988 Feb; 6(2):4-8. PubMed ID: 10286205 [TBL] [Abstract][Full Text] [Related]
10. Eldercare: new frontier of the health industry. Part one: Continuum of eldercare. Coile RC Hosp Entrep Newsl; 1988 Aug; 4(3):1-5. PubMed ID: 10288677 [No Abstract] [Full Text] [Related]
11. AOHA marketers take their best shot. Miller AB AOHA Today; 1989 Oct; 33(8):6-7. PubMed ID: 10296752 [No Abstract] [Full Text] [Related]
12. Attracting the geriatric market. McClure NV; Wang RT Health Care Strateg Manage; 1988 Sep; 6(9):4-6. PubMed ID: 10289879 [TBL] [Abstract][Full Text] [Related]
13. Health plan CEO offers tips on what hospitals need to do to serve seniors effectively. Health Care Strateg Manage; 2001 Feb; 19(2):13-4. PubMed ID: 11219267 [No Abstract] [Full Text] [Related]
14. Target marketing to elderly. Berry L Tex Hosp; 1987 Apr; 42(11):13-4. PubMed ID: 10281999 [No Abstract] [Full Text] [Related]
15. Low-cost, high-profile services can position hospitals now for move into eldercare later. Dychtwald K; Zitter M Mod Healthc; 1988 Dec; 18(51):34. PubMed ID: 10290961 [No Abstract] [Full Text] [Related]
16. How to develop strategies to serve the aging health care consumer. Louden TL Trustee; 1983 Jul; 36(7):20-4. PubMed ID: 10261368 [TBL] [Abstract][Full Text] [Related]
17. Achieving black belt excellence in marketing health care. Novelli WD J Health Care Mark; 1990 Dec; 10(4):2-7. PubMed ID: 10108697 [No Abstract] [Full Text] [Related]
19. Erickson Health takes long view with technology. The Nursing Information Technology Innovation Award. Gillespie G Health Data Manag; 2007 Apr; 15(4):24-6, 28, 30-2. PubMed ID: 17500241 [No Abstract] [Full Text] [Related]
20. A blueprint for hospitals in an aging society. Part 2: The eldercare continuum. Dychtwald K; Zitter M Healthc Forum; 1987; 30(2):45-8. PubMed ID: 10280926 [No Abstract] [Full Text] [Related] [Next] [New Search]