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22. A consumer perspective on health care advertising. Dove RW Health Mark Q; 1987-1988; 5(1-2):33-41. PubMed ID: 10291382 [No Abstract] [Full Text] [Related]
23. Effectiveness of hospital advertising: some evidence from the field. Babakus E; Cavusgil ST J Hosp Mark; 1988; 2(2):63-76. PubMed ID: 10291485 [No Abstract] [Full Text] [Related]
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28. An empirical analysis of consumers' attitudes toward optometrist advertising. Moser HR; Reed LF Health Mark Q; 1998; 15(3):45-59. PubMed ID: 10181446 [TBL] [Abstract][Full Text] [Related]
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35. Physicians' and consumers' conflicting attitudes toward health care advertising. Krohn FB; Flynn C Health Mark Q; 2001; 18(3-4):5-12. PubMed ID: 11968299 [TBL] [Abstract][Full Text] [Related]
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