These tools will no longer be maintained as of December 31, 2024. Archived website can be found here. PubMed4Hh GitHub repository can be found here. Contact NLM Customer Service if you have questions.
6. Marketing's role still unclear, undefined. Droste T Hospitals; 1988 Sep; 62(18):42. PubMed ID: 3410439 [No Abstract] [Full Text] [Related]
7. Push vs. pull marketing: how to maximize marketing's impact. Keckley PH Mich Hosp; 1988 Sep; 24(9):7, 9-13. PubMed ID: 10289000 [No Abstract] [Full Text] [Related]
8. Health care in the 21st century: marketing's role in vertically integrated delivery systems. Tootelian DH; Gaedeke RM Health Mark Q; 1995; 12(4):11-24. PubMed ID: 10143885 [TBL] [Abstract][Full Text] [Related]
9. The CFO as marketing's champion. Sturm AC Healthc Financ Manage; 2004 Jul; 58(7):102, 104, 106. PubMed ID: 15298303 [No Abstract] [Full Text] [Related]
10. Is performance related to marketing research in the health care industry? Naidu GM; Kleimenhagen A; Pillari GD J Hosp Mark; 1994; 8(2):199-225. PubMed ID: 10137169 [TBL] [Abstract][Full Text] [Related]
11. The role of the chief marketing executive in hospitals. A survey. Wagle JS; Kizilbash AH Health Care Strateg Manage; 1987 May; 5(5):17-20. PubMed ID: 10283017 [TBL] [Abstract][Full Text] [Related]
14. Are marketers drowning in data? Droste T Hospitals; 1988 Aug; 62(15):42-6. PubMed ID: 3391569 [No Abstract] [Full Text] [Related]
15. Marketing matters: the implications for health administration educators. Hinchliffe A J Health Adm Educ; 1992; 10(2):339-47. PubMed ID: 10123785 [No Abstract] [Full Text] [Related]
16. The effects of hospital competition on hospital marketing. McKinney R J Hosp Mark; 1989; 3(2):13-24. PubMed ID: 10303939 [No Abstract] [Full Text] [Related]
17. Tactical hospital marketing: a survey of the state of the art. McDevitt PK; Shields LA J Health Care Mark; 1985; 5(1):9-16. PubMed ID: 10271527 [TBL] [Abstract][Full Text] [Related]
18. Health care innovations from the internal marketing perspective. Hassan SS; Foltz MB J Hosp Mark; 1990; 4(1):97-117. PubMed ID: 10105858 [TBL] [Abstract][Full Text] [Related]
19. Hospital successes and failures indicate change in hospital marketing. Krampf RF; Miller DW J Hosp Mark; 1993; 7(2):11-8. PubMed ID: 10129242 [TBL] [Abstract][Full Text] [Related]