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22. The marketing mindset: a cautionary note. Mauet A; Burns M J Health Hum Resour Adm; 1987; 10(2):189-205. PubMed ID: 10302218 [No Abstract] [Full Text] [Related]
23. Marketing orientation: how do hospital administrators compare with marketing managers? Bartlett PJ; Schewe CD; Allen CT Health Care Manage Rev; 1984; 9(1):77-86. PubMed ID: 6706568 [TBL] [Abstract][Full Text] [Related]
24. Has marketing been oversold to hospital administrators? Lamb CW; Finn DW J Health Care Mark; 1982; 2(4):43-6. PubMed ID: 10257568 [No Abstract] [Full Text] [Related]
25. Tactical hospital marketing: a survey of the state of the art. McDevitt PK; Shields LA J Health Care Mark; 1985; 5(1):9-16. PubMed ID: 10271527 [TBL] [Abstract][Full Text] [Related]
26. The patient representative as change master--an important marketing idea. McClain P Healthmarketing; 1987; 7(3):10-2. PubMed ID: 10285272 [No Abstract] [Full Text] [Related]
27. Marketing: fast becoming a necessary tool for hospital administrators. Gregg TE; Voyvodich ME Hospitals; 1979 Apr; 53(7):141-2, 144. PubMed ID: 367923 [TBL] [Abstract][Full Text] [Related]
28. Planning, marketing are top priorities for administrators in next 12 months. Jensen J; Jackson B Mod Healthc; 1985 Aug; 15(16):78-9. PubMed ID: 10272490 [No Abstract] [Full Text] [Related]
29. Marketing by hospitals: myths and realities. Whittington FB; Dillon R Health Care Manage Rev; 1979; 4(1):33-7. PubMed ID: 10242138 [TBL] [Abstract][Full Text] [Related]
30. Quality: an idea whose time has returned. Coile RC; Grossman RM Healthc Forum; 1987; 30(2):21-7. PubMed ID: 10301372 [No Abstract] [Full Text] [Related]
31. Care in the community: the administrator and the management of change. Dicken S Hosp Health Serv Rev; 1984 Nov; 80(6):264-6. PubMed ID: 10269385 [No Abstract] [Full Text] [Related]
32. Marketing basics for hospital managers. Miller JA Hosp Forum; 1980; 23(5):7, 10-2. PubMed ID: 10247553 [No Abstract] [Full Text] [Related]
33. Hospital executives need marketing tools to meet competition challenges. Hillestad SG; Berkowitz EN Mod Healthc; 1982 Jan; 12(1):84, 86. PubMed ID: 10254268 [No Abstract] [Full Text] [Related]
34. What makes hospital marketing tick? Beckham DJ Healthc Exec; 1985; 1(1):43-5. PubMed ID: 10301379 [No Abstract] [Full Text] [Related]
35. An agent of change. Kim H Mod Healthc; 1988 Oct; 18(43):60. PubMed ID: 10316310 [No Abstract] [Full Text] [Related]
36. Marketing, take two. Super KE; Mazzoni R Mod Healthc; 1987 Apr; 17(8):46-55. PubMed ID: 10281462 [No Abstract] [Full Text] [Related]
38. Meeting the challenge: the health care executive's role. Wesbury SA Hosp Health Serv Adm; 1988; 33(3):275-81. PubMed ID: 10288633 [TBL] [Abstract][Full Text] [Related]
39. Awareness and usage of marketing techniques based upon hospital size. Odgen JR; Curto DK J Hosp Mark; 1988; 2(2):133-41. PubMed ID: 10291481 [No Abstract] [Full Text] [Related]
40. A message for the hospital leader: marketing begins at the top. Mages PM Healthmarketing; 1983; 2(5):4-6. PubMed ID: 10263184 [No Abstract] [Full Text] [Related] [Previous] [Next] [New Search]