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4. Marketing vs. the 800-pound gorilla. MacStravic S Health Care Strateg Manage; 2001 Jan; 19(1):16-8. PubMed ID: 11211412 [No Abstract] [Full Text] [Related]
5. Multi treats advertising as board policy decision. Tomiyama AS; Cunningham L Multis; 1984 Sep; 2(3):M53-M54. PubMed ID: 10268076 [No Abstract] [Full Text] [Related]
6. "Values-based medicine" ads capture attention for New England health care network. Rees T Profiles Healthc Mark; 1998; 14(4):15-7. PubMed ID: 10186394 [TBL] [Abstract][Full Text] [Related]
7. Henry Ford Health System develops marketing strategies to promote itself as the premier provider in area. Herreria J Profiles Healthc Mark; 1999; 15(2):13-9. PubMed ID: 10387296 [No Abstract] [Full Text] [Related]
9. All healthcare, all hours. New cable channel to pursue local hospital partners. Japsen B Mod Healthc; 1998 Jan; 28(1):55. PubMed ID: 10175901 [No Abstract] [Full Text] [Related]
10. Aetna charges Paracelsus with fraud. Kertesz L; Japsen B Mod Healthc; 1995 Dec 18-25; 25(51):14. PubMed ID: 10152980 [No Abstract] [Full Text] [Related]
11. Partnership for health promotion in an urban community. Green PM; Adderley-Kelly B Nurs Health Care Perspect; 1999; 20(2):76-81. PubMed ID: 10426101 [No Abstract] [Full Text] [Related]
12. Alliance about to embark on national confidence building effort. VHA Inc., Irving, Texas. Herreria J Profiles Healthc Mark; 1998; 14(2):37-40. PubMed ID: 10177643 [TBL] [Abstract][Full Text] [Related]
13. Creating a message for profit. Moser M; Alpern BB Med Group Manage; 1985; 32(4):52-7. PubMed ID: 10272457 [TBL] [Abstract][Full Text] [Related]
15. Palo Alto Medical Foundation promotes new facility in community. Radio and outdoor billboards used for the first time. Herreria J Profiles Healthc Mark; 1999; 15(2):28-31. PubMed ID: 10387299 [No Abstract] [Full Text] [Related]
16. New Jersey hospitals renew their identities; part of Meridian Health. Raising awareness of the advantages of a healthcare system. Botvin JD Profiles Healthc Mark; 2005; 21(1):1, 4-8, 3. PubMed ID: 15739860 [TBL] [Abstract][Full Text] [Related]
17. New marketing strategy has CA hospital saying 'in with the old and out with the new'. Health Care Cost Reengineering Rep; 1999 Mar; 4(3):43-7. PubMed ID: 10351419 [TBL] [Abstract][Full Text] [Related]
18. Key to multi advertising is finding the right channel. Bradley JF Multis; 1984 Sep; 2(3):M46, M48. PubMed ID: 10268074 [No Abstract] [Full Text] [Related]