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2. Hospital positioning: a strategic tool for the 1990s. San Augustine AJ; Long WJ; Pantzallis J J Health Care Mark; 1992 Mar; 12(1):15-23. PubMed ID: 10116750 [TBL] [Abstract][Full Text] [Related]
3. Your most valuable asset. Increasing the value of your hospital through its brand. Petromilli M; Michalczyk D Mark Health Serv; 1999; 19(2):4-9. PubMed ID: 10557756 [TBL] [Abstract][Full Text] [Related]
4. Branding strategies discussed by the experts. Trends that will shape strategy in 1998. Windhorst CE Healthc Strateg; 1998 Feb; 2(2):11-2. PubMed ID: 10345270 [TBL] [Abstract][Full Text] [Related]
5. Brand name changes help health care providers win market recognition. Keesling G Health Mark Q; 1993; 10(3-4):41-53. PubMed ID: 10127924 [TBL] [Abstract][Full Text] [Related]
6. Consumer reaction to healthcare advertising. Klein RF Healthc Strateg; 1998 Jul; 2(7):8-9. PubMed ID: 10346006 [TBL] [Abstract][Full Text] [Related]
7. Paving the way for repeat hospital business. Steiber SR Health Care Strateg Manage; 1989 Apr; 7(4):16-7. PubMed ID: 10292793 [TBL] [Abstract][Full Text] [Related]
8. The challenge of marketing managed care. Jones JW Mark Health Serv; 2001; 21(1):25-8. PubMed ID: 11291508 [No Abstract] [Full Text] [Related]
9. Service companies: focus or falter. Davidow WH; Uttal B Harv Bus Rev; 1989; 67(4):77-85. PubMed ID: 10293841 [No Abstract] [Full Text] [Related]
10. Winning the consumers' hearts and minds: a health care branding strategy. Smith DC Health Care Strateg Manage; 1998 Feb; 16(2):18-9. PubMed ID: 10176277 [No Abstract] [Full Text] [Related]
11. Marketing to consumers: unleashing technologies to help the public choose health service options. Nestor SE Top Health Care Financ; 1992; 18(3):28-37. PubMed ID: 1585354 [No Abstract] [Full Text] [Related]
12. Consumerism as a branding opportunity. Treash M; Adams R Manag Care Q; 1998; 6(4):26-32. PubMed ID: 10185775 [TBL] [Abstract][Full Text] [Related]
13. Hooked on a feeling. Inspire consumers to choose your brand, with a compelling positioning strategy. Clancy KJ; Krieg PC Mark Health Serv; 2006; 26(2):20-3. PubMed ID: 16827502 [No Abstract] [Full Text] [Related]
14. Measuring the true value of a healthcare organization's brand. Steiber S; Thome D Healthc Strateg; 1998 Oct; 2(10):9-12. PubMed ID: 10345998 [No Abstract] [Full Text] [Related]
15. Bad reputation. HMOs' image takes another hit in poll. Benko LB Mod Healthc; 2001 Sep; 31(37):17. PubMed ID: 11573353 [No Abstract] [Full Text] [Related]
16. Integrating multiple publics into the strategic plan. The best plans can be derailed without comprehensive up-front research. Peltier JW; Kleimenhagen AK; Naidu GM J Health Care Mark; 1996; 16(1):30-7. PubMed ID: 10157976 [TBL] [Abstract][Full Text] [Related]
17. A case study: using members' values to increase plan awareness. Monfiletto E; Greitzer C; Tortu D Med Interface; 1994 Feb; 7(2):97-8, 101. PubMed ID: 10132450 [TBL] [Abstract][Full Text] [Related]
18. The new marketing. Beckham JD Healthc Forum J; 1991; 34(5):48-52. PubMed ID: 10114024 [No Abstract] [Full Text] [Related]
19. Brand names for hospitals? Choi B; Waner A Rev Fed Am Health Syst; 1990; 23(2):64-5. PubMed ID: 10104053 [No Abstract] [Full Text] [Related]
20. Who are we and what do we want to be? The role of hospital image analysis in marketing strategy. Tucker LR; McCann D J Hosp Mark; 1986; 1(1-2):81-94. PubMed ID: 10301725 [No Abstract] [Full Text] [Related] [Next] [New Search]