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2. Hospital positioning: a strategic tool for the 1990s. San Augustine AJ; Long WJ; Pantzallis J J Health Care Mark; 1992 Mar; 12(1):15-23. PubMed ID: 10116750 [TBL] [Abstract][Full Text] [Related]
3. Brand name changes help health care providers win market recognition. Keesling G Health Mark Q; 1993; 10(3-4):41-53. PubMed ID: 10127924 [TBL] [Abstract][Full Text] [Related]
4. Winning the consumers' hearts and minds: a health care branding strategy. Smith DC Health Care Strateg Manage; 1998 Feb; 16(2):18-9. PubMed ID: 10176277 [No Abstract] [Full Text] [Related]
5. Marketing to consumers: unleashing technologies to help the public choose health service options. Nestor SE Top Health Care Financ; 1992; 18(3):28-37. PubMed ID: 1585354 [No Abstract] [Full Text] [Related]
6. Consumerism as a branding opportunity. Treash M; Adams R Manag Care Q; 1998; 6(4):26-32. PubMed ID: 10185775 [TBL] [Abstract][Full Text] [Related]
7. Integrating multiple publics into the strategic plan. The best plans can be derailed without comprehensive up-front research. Peltier JW; Kleimenhagen AK; Naidu GM J Health Care Mark; 1996; 16(1):30-7. PubMed ID: 10157976 [TBL] [Abstract][Full Text] [Related]
8. A case study: using members' values to increase plan awareness. Monfiletto E; Greitzer C; Tortu D Med Interface; 1994 Feb; 7(2):97-8, 101. PubMed ID: 10132450 [TBL] [Abstract][Full Text] [Related]
9. The new marketing. Beckham JD Healthc Forum J; 1991; 34(5):48-52. PubMed ID: 10114024 [No Abstract] [Full Text] [Related]
10. Brand names for hospitals? Choi B; Waner A Rev Fed Am Health Syst; 1990; 23(2):64-5. PubMed ID: 10104053 [No Abstract] [Full Text] [Related]
11. Marketing orientation: how do hospital administrators compare with marketing managers? Bartlett PJ; Schewe CD; Allen CT Health Care Manage Rev; 1984; 9(1):77-86. PubMed ID: 6706568 [TBL] [Abstract][Full Text] [Related]
12. Communicating mission: research is vital. Inguanzo JM Hospitals; 1991 Aug; 65(15):45-6. PubMed ID: 2071104 [No Abstract] [Full Text] [Related]
13. Wellness at work. Boost wellness center participation with target marketing strategies. DeMoranville CW; Schoenbachler DD; Przytulski J Mark Health Serv; 1998; 18(2):14-24. PubMed ID: 10180331 [TBL] [Abstract][Full Text] [Related]
15. Hospital image: a correspondence analysis approach. Javalgi R; Whipple T; McManamon M; Edick V J Health Care Mark; 1992 Dec; 12(4):34-41. PubMed ID: 10123583 [TBL] [Abstract][Full Text] [Related]
16. Making the most of conspicuous production in hospital marketing. Kassaye WW; Mirmirani S J Hosp Mark; 1994; 9(1):33-44. PubMed ID: 10142138 [TBL] [Abstract][Full Text] [Related]
17. Market orientation and performance in the hospital industry. Raju PS; Lonial SC; Gupta YP J Health Care Mark; 1995; 15(4):34-41. PubMed ID: 10154642 [No Abstract] [Full Text] [Related]
19. Considering the competition in strategy development: an extension of importance-performance analysis. Dolinsky AL J Health Care Mark; 1991 Mar; 11(1):31-6. PubMed ID: 10110079 [TBL] [Abstract][Full Text] [Related]
20. Effective internal marketing: the challenge of the 1990s. Lee P; Gombeski WR; Doremus H J Health Care Mark; 1991 Jun; 11(2):58-62. PubMed ID: 10111403 [TBL] [Abstract][Full Text] [Related] [Next] [New Search]