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2. Aetna, Johns Hopkins catch site of success. Hensley S Mod Healthc; 1999 Apr; 29(16):36. PubMed ID: 10351808 [No Abstract] [Full Text] [Related]
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7. Brand name changes help health care providers win market recognition. Keesling G Health Mark Q; 1993; 10(3-4):41-53. PubMed ID: 10127924 [TBL] [Abstract][Full Text] [Related]
8. How security is changing at John Hopkins. McLean W Hosp Secur Saf Manage; 1993 Oct; 14(6):12-4. PubMed ID: 10129698 [TBL] [Abstract][Full Text] [Related]
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12. The inside marketing from within creates ambassadors for your hospital's brand. Alcorn S; Campanello M; Grossman D Mark Health Serv; 2008; 28(3):10-6. PubMed ID: 19062441 [No Abstract] [Full Text] [Related]
13. Bringing international patients to American hospitals: the Johns Hopkins perspective. Hutchins JJ Manag Care Q; 1998; 6(3):22-7. PubMed ID: 10182529 [TBL] [Abstract][Full Text] [Related]
14. When consumers fear heroes. Loma Linda University Health System. Profiles Healthc Mark; 1996; 12(4):43-8. PubMed ID: 10158859 [No Abstract] [Full Text] [Related]
15. Strong branding creates a competitive edge. Wagner P Radiol Manage; 2007; 29(3):40-3. PubMed ID: 17608294 [TBL] [Abstract][Full Text] [Related]
16. The Elder Housecall program at Johns Hopkins. Finucane TE; Fox-Whalen S; Burton JR J Long Term Home Health Care; 1994; 13(1):29-36. PubMed ID: 10134382 [No Abstract] [Full Text] [Related]
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18. Public relations and marketing: the organizational questions. Mages PM Hosp Manage Commun; 1981; 5(1):2-4. PubMed ID: 10254500 [No Abstract] [Full Text] [Related]
19. Hooked on a feeling. Inspire consumers to choose your brand, with a compelling positioning strategy. Clancy KJ; Krieg PC Mark Health Serv; 2006; 26(2):20-3. PubMed ID: 16827502 [No Abstract] [Full Text] [Related]
20. Are you brand savvy? A self-assessment report card. Klein R Health Syst Rev; 1996; 29(5):32-3. PubMed ID: 10162067 [TBL] [Abstract][Full Text] [Related] [Next] [New Search]