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8. Big ad bucks. Survey shows systems are driving up marketing budgets. Bellandi D Mod Healthc; 1998 Apr; 28(14):82. PubMed ID: 10178306 [No Abstract] [Full Text] [Related]
9. The marketing of physicians' services: should doctors advertise? Leventhal RC Health Mark Q; 1995; 12(4):49-61. PubMed ID: 10143889 [No Abstract] [Full Text] [Related]
10. Getting the most from your advertising dollars: a nationwide survey of hospital marketers. Steiber SR Health Care Mark Target Market; 1986 Nov; 1(18):7-8. PubMed ID: 10279246 [No Abstract] [Full Text] [Related]
11. The potential of hospital Website marketing. Sanchez PM Health Mark Q; 2000; 18(1-2):45-57. PubMed ID: 11184435 [TBL] [Abstract][Full Text] [Related]
12. Managed care outlook. See it now: the tube attracts members. Manag Care; 1998 Mar; 7(3):62. PubMed ID: 10177964 [No Abstract] [Full Text] [Related]
13. Information content of dentists' Yellow Pages advertising. Fisher CM; Coleman RW J Health Care Mark; 1992 Dec; 12(4):60-4. PubMed ID: 10123587 [TBL] [Abstract][Full Text] [Related]
14. Direct mail magazine anchors hospital's marketing effort for its community wellness programs. Lehigh Valley Hospital and Health Network, Allentown, Pa. Lewicki G Profiles Healthc Mark; 1999; 15(4):8-11. PubMed ID: 10539220 [No Abstract] [Full Text] [Related]
18. Physician information acquisition and believability. A field experiment on source and type of information. Beltramini RF; Sirsi AK J Health Care Mark; 1992 Dec; 12(4):52-9. PubMed ID: 10123585 [TBL] [Abstract][Full Text] [Related]
19. Does advertising affect your nurses? Gilly MC; Wolfinbarger MF J Health Care Mark; 1992 Sep; 12(3):24-31. PubMed ID: 10120532 [TBL] [Abstract][Full Text] [Related]