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3. Hospitals begin to weave web strategies. Internet can be used as advanced customer service tool. Galdabini GS Exec Solut Healthc Manag; 1999 Oct; 2(10):1, 4-6. PubMed ID: 10623047 [No Abstract] [Full Text] [Related]
4. Market administration in health care delivery. MacStravic S Health Care Manage Rev; 1989; 14(1):41-8. PubMed ID: 2647669 [TBL] [Abstract][Full Text] [Related]
5. What's your hospital Web site worth? Bohn L Health Manag Technol; 1999 Sep; 20(8):22-3. PubMed ID: 10558063 [No Abstract] [Full Text] [Related]
6. Marketing and its discontents. Star SH Harv Bus Rev; 1989; 67(6):148-54. PubMed ID: 10295858 [No Abstract] [Full Text] [Related]
7. Hospitals and the Web: a maturing relationship. Fell D; Shepherd CD Mark Health Serv; 2001; 21(2):36-8. PubMed ID: 11406904 [No Abstract] [Full Text] [Related]
8. Push vs. pull marketing: how to maximize marketing's impact. Keckley PH Mich Hosp; 1988 Sep; 24(9):7, 9-13. PubMed ID: 10289000 [No Abstract] [Full Text] [Related]
9. Strong service, strong brand help systems establish respected, recognized name. Egger E Health Care Strateg Manage; 2000 Apr; 18(4):14-6. PubMed ID: 11009815 [No Abstract] [Full Text] [Related]
10. Online promotion a must for hospital marketing professionals. Employ tactics to ensure your Web site is working to build your brand. Anderson E Profiles Healthc Commun; 2007; 23(2):1, 3, 2. PubMed ID: 17450947 [TBL] [Abstract][Full Text] [Related]
11. Take a complement. To forge lasting relationships, incorporate a customer-line approach. Macstravic S Mark Health Serv; 2006; 26(2):24-7. PubMed ID: 16827503 [No Abstract] [Full Text] [Related]
13. Infinite excellence. Live the brand promise by emphasizing "always". Cunningham L; Weber Z; Cook K Mark Health Serv; 2007; 27(2):12-9. PubMed ID: 17619509 [No Abstract] [Full Text] [Related]
14. Service line success factors. Graf MA; Keele RL Healthc Strateg; 1998 Dec; 2(12):6-8. PubMed ID: 10345267 [No Abstract] [Full Text] [Related]
15. Work of heart. In employer-directed marketing, finding the right niche brings hospitals bottom-line profitability. Ross H Mark Health Serv; 2007; 27(3):31-6. PubMed ID: 17896640 [No Abstract] [Full Text] [Related]
16. The four "P"s of marketing are dead. English J Mark Health Serv; 2000; 20(2):20-3. PubMed ID: 11183425 [TBL] [Abstract][Full Text] [Related]
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19. Hospitals need to watch the viability of firms supplying content to their Web sites. Health Care Strateg Manage; 2001 Feb; 19(2):10-1. PubMed ID: 11219265 [No Abstract] [Full Text] [Related]
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