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27. Price--a primer on the 2nd "P" for hospital marketers. Leven EL Health Mark Q; 1984; 2(1):33-42. PubMed ID: 10269411 [No Abstract] [Full Text] [Related]
28. Informational needs for a product line management system. Alfirevic J; Kroman B; Ruflin P Healthc Financ Manage; 1987 Mar; 41(3):60-6. PubMed ID: 10280835 [TBL] [Abstract][Full Text] [Related]
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30. Marketing and patient accounts: a relationship of appreciation and money. Cavell DP Patient Acc; 1989 Oct; 12(10):2, 4. PubMed ID: 10295691 [TBL] [Abstract][Full Text] [Related]
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38. Hospital finance and marketing. Kauer RT J Health Care Mark; 1990 Sep; 10(3):56-9. PubMed ID: 10107471 [TBL] [Abstract][Full Text] [Related]