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2. The case against persuasive advertising by health maintenance organizations. Brett AS N Engl J Med; 1992 May; 326(20):1353-7. PubMed ID: 1565149 [No Abstract] [Full Text] [Related]
3. HMOs in the Medicare market. Part 1. Langwell KM; Rossiter LF; Hadley JP; Nelson SL; Nelson LM; Berman KA Med Group Manage; 1986; 33(6):32-7, 44-5. PubMed ID: 10301140 [TBL] [Abstract][Full Text] [Related]
4. Advertising by HMOs. Sager A; Socolar D; Hiam P N Engl J Med; 1992 Sep; 327(13):962; author reply 963. PubMed ID: 1513361 [No Abstract] [Full Text] [Related]
5. How HMOs are refining their hard-sell tactics. Halenar JF Med Econ; 1980 Jul; 57(15):27, 31, 35-7 passim. PubMed ID: 10247679 [No Abstract] [Full Text] [Related]
6. Pinched HMOs try cheaper, more directed ad options. Perry L Mod Healthc; 1988 Nov; 18(47):78. PubMed ID: 10290455 [No Abstract] [Full Text] [Related]
7. Exploring new frontiers in advertising. Dibble KC Med Group Manage; 1984; 31(6):60-2, 70. PubMed ID: 10269129 [TBL] [Abstract][Full Text] [Related]
8. Dimensions of the ideal HMO brand. Lacey R Mark Health Serv; 2000; 20(1):32-5. PubMed ID: 11923942 [No Abstract] [Full Text] [Related]
9. Newspaper advertising by health maintenance organizations during the reform of healthcare services in Israel. Reuveni H; Shvarts S; Meyer J; Elhayany A; Greenberg D Isr Med Assoc J; 2001 Jun; 3(6):422-6. PubMed ID: 11433635 [TBL] [Abstract][Full Text] [Related]
10. Does anyone understand HMO advertising? Bisinger JM J Health Care Mark; 1986 Dec; 6(4):2-5. PubMed ID: 10280369 [TBL] [Abstract][Full Text] [Related]
11. Member appeal. Politzer B HMO; 1995; 36(6):23-4, 27, 29. PubMed ID: 10153443 [TBL] [Abstract][Full Text] [Related]
12. Despite Kaiser settlement guidelines on Web unlikely. Glabman M Manag Care; 2003 Apr; 12(4):26-8. PubMed ID: 12747025 [No Abstract] [Full Text] [Related]
13. Marketing to seniors requires balancing ads and information. Cohen A Contract Healthc; 1988 Apr; ():32-3. PubMed ID: 10313595 [No Abstract] [Full Text] [Related]
14. Management styles and marketing strategies: an analysis of HMOs. Conant JS; Mokwa MP; Wood SD Health Care Manage Rev; 1987; 12(4):65-75. PubMed ID: 3319963 [TBL] [Abstract][Full Text] [Related]
15. HMOs advertising heavily to sign up government workers in Madison, WI. Yanish D Mod Healthc; 1984 Nov; 14(15):58, 62. PubMed ID: 10269163 [No Abstract] [Full Text] [Related]
16. Public Health Service--Health maintenance organizations; requirements for a health maintenance organization. Final regulations. Fed Regist; 1980 Oct; 45(213):72524-36. PubMed ID: 10248826 [TBL] [Abstract][Full Text] [Related]
19. Kaiser using advertising to build brand loyalty. Stout NJ Health Care Strateg Manage; 1995 Feb; 13(2):13. PubMed ID: 10184281 [No Abstract] [Full Text] [Related]