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4. Refreshing campaign aims to revive rehab referrals. Staten Island University Hospital reinforces rehab credentials. Botvin JD Profiles Healthc Mark; 2002; 18(1):20-4, 3. PubMed ID: 11833237 [TBL] [Abstract][Full Text] [Related]
5. Top hospital designation rates ad series. South Carolina University Medical Center highlights its centers of excellence. Rees T Profiles Healthc Mark; 1997; 13(6):29-32. PubMed ID: 10174495 [TBL] [Abstract][Full Text] [Related]
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7. How to bring outpatients in. Campaign for new facility promotes warm, friendly image. Indiana University Medical Center. Profiles Healthc Mark; 1993; (52):38-43. PubMed ID: 10125020 [No Abstract] [Full Text] [Related]
8. Assessing advertising content in a hospital advertising campaign: An application of Puto and Wells (1984) measure of informational and transformational advertising content. Menon MK; Goodnight JM; Wayne RJ J Hosp Mark Public Relations; 2006; 17(1):27-44. PubMed ID: 17062533 [TBL] [Abstract][Full Text] [Related]
9. They use humor, off-beat images. These ads keep the consumers' minds OUT of the hospital. Botvin JD Profiles Healthc Mark; 2003; 19(2):18-24, 3. PubMed ID: 12645317 [TBL] [Abstract][Full Text] [Related]
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12. Product line development: a strategy for clinical success in academic centers. Turnipseed WD; Lund DP; Sollenberger D Ann Surg; 2007 Oct; 246(4):585-90; discussion 590-2. PubMed ID: 17893495 [TBL] [Abstract][Full Text] [Related]
13. Academic medical center, community hospital partner to market center of excellence. Rees T Profiles Healthc Mark; 1999; 15(2):40-3, 3. PubMed ID: 10387302 [TBL] [Abstract][Full Text] [Related]
14. Two hospitals just a heartbeat away. Public education promotion draws new patients. Fairview Southdale Hospital and Fairview Ridges Hospital. Profiles Healthc Mark; 1993; (51):36-43. PubMed ID: 10123880 [No Abstract] [Full Text] [Related]
15. Print campaign. Branding through print for Corpus Christi (TX) Medical Center. Profiles Healthc Commun; 2007; 23(3):26-8, 2. PubMed ID: 17601092 [TBL] [Abstract][Full Text] [Related]
16. Hillcrest Hospital campaigns in competitive Cleveland. Focus is on cardiovascular, cancer and pediatrics. Botvin JD Profiles Healthc Mark; 2001; 17(4):29-34, 3. PubMed ID: 11467198 [TBL] [Abstract][Full Text] [Related]
17. Hospital strategies to engage physicians in quality improvement. Liebhaber A; Draper DA; Cohen GR Issue Brief Cent Stud Health Syst Change; 2009 Oct; (127):1-4. PubMed ID: 19847974 [TBL] [Abstract][Full Text] [Related]
18. Can marriage of academic, community hospitals work? Scott L Mod Healthc; 1997 Mar; 27(11):26-32. PubMed ID: 10165504 [TBL] [Abstract][Full Text] [Related]
19. Diagnosing perceived quality in the medical service channel. Licata JW; Mowen JC; Chakraborty G J Health Care Mark; 1995; 15(4):42-9. PubMed ID: 10154643 [No Abstract] [Full Text] [Related]
20. Tertiary-care facility's seniors association attracts its highest number of referrals through word-of-mouth. University Hospital, Denver, CO. Lewicki G Profiles Healthc Mark; 1999; 15(5):29-34. PubMed ID: 10621477 [TBL] [Abstract][Full Text] [Related] [Next] [New Search]