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4. Why is tracking ROI more challenging in healthcare? Marlowe D Health Care Strateg Manage; 2007 Sep; 25(9):6-8. PubMed ID: 17910318 [No Abstract] [Full Text] [Related]
5. Back to the future. Boylston D Mark Health Serv; 2008; 28(1):38-40. PubMed ID: 18389855 [No Abstract] [Full Text] [Related]
6. An easy way to track ROI. Does it really have to be that complicated? Ran D Mark Health Serv; 2010; 30(1):30-1. PubMed ID: 20166333 [No Abstract] [Full Text] [Related]
7. A user's guide to marketing ROI. Klein A; Swartzendruber T Mark Health Serv; 2003; 23(3):33-6. PubMed ID: 12958749 [No Abstract] [Full Text] [Related]
8. ROI analysis demonstrates value. Aquila C; Burke C Mark Health Serv; 2008; 28(1):43. PubMed ID: 18396499 [No Abstract] [Full Text] [Related]
9. Maximizing return on marketing resources. A data-driven process focuses marketing efforts on the right service lines. Levine J; McBurney S Healthc Exec; 2005; 20(2):44, 46-7. PubMed ID: 15792340 [No Abstract] [Full Text] [Related]
10. Measuring ROI: is it worth it? Interview by Richard K Thomas. Marlowe D; Fell D; True SL; McLeester C Mark Health Serv; 2002; 22(3):33-8. PubMed ID: 12233236 [No Abstract] [Full Text] [Related]
11. Which way is up? How healthcare marketing stays afloat in tough economic times. Interview by Richard K. Thomas. Endresen K; Francis M; Gombeski W Mark Health Serv; 2003; 23(3):42-6. PubMed ID: 12958751 [No Abstract] [Full Text] [Related]
12. Editor's Note. Carter T J Hosp Mark Public Relations; 2008; 18(2):113. PubMed ID: 19042863 [No Abstract] [Full Text] [Related]
13. The medical call center. A strategic marketing resource for the future. Stier RD Mark Health Serv; 1999; 19(2):25-8. PubMed ID: 10557751 [No Abstract] [Full Text] [Related]
15. Synergy through integration. Call center and Web strategies are a combination resulting in marketing efficiencies. Eudes J; Divis K Mark Health Serv; 2007; 27(4):37-8. PubMed ID: 18186454 [No Abstract] [Full Text] [Related]
16. Leveraging the 80/20 rule to drive performance improvement. Robertson B; Newitt Z Revenue-cycle Strateg; 2008 Oct; 5(10):3-4. PubMed ID: 19006895 [No Abstract] [Full Text] [Related]
17. Is hospital marketing compatible with public accountability? Ralston RM Hosp Manage Q; 1982; ():20. PubMed ID: 10256525 [No Abstract] [Full Text] [Related]
18. Do's and don'ts for call centers. Serafino R Health Manag Technol; 2000 Sep; 21(9):42. PubMed ID: 11187258 [No Abstract] [Full Text] [Related]
19. Cutting marketing during recession can brew trouble. Sturm AC Mod Healthc; 1989 May; 19(19):28. PubMed ID: 10293048 [No Abstract] [Full Text] [Related]
20. Outsiders get the call. Firms specializing in medical call centers, hospitalist programs see strong growth. Piotrowski J Mod Healthc; 2004 Mar; 34(10):49-50, 60. PubMed ID: 15029824 [No Abstract] [Full Text] [Related] [Next] [New Search]