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2. The VERB campaign: applying a branding strategy in public health. Asbury LD; Wong FL; Price SM; Nolin MJ Am J Prev Med; 2008 Jun; 34(6 Suppl):S183-7. PubMed ID: 18471598 [TBL] [Abstract][Full Text] [Related]
3. Effects of a mass media campaign to increase physical activity among children: year-1 results of the VERB campaign. Huhman M; Potter LD; Wong FL; Banspach SW; Duke JC; Heitzler CD Pediatrics; 2005 Aug; 116(2):e277-84. PubMed ID: 16061581 [TBL] [Abstract][Full Text] [Related]
4. Did augmenting the VERB campaign advertising in select communities have an effect on awareness, attitudes, and physical activity? Berkowitz JM; Huhman M; Nolin MJ Am J Prev Med; 2008 Jun; 34(6 Suppl):S257-66. PubMed ID: 18471606 [TBL] [Abstract][Full Text] [Related]
5. Catalyzing community action within a national campaign: VERB community and national partnerships. Bretthauer-Mueller R; Berkowitz JM; Thomas M; McCarthy S; Green LA; Melancon H; Courtney AH; Bryant CA; Dodge K Am J Prev Med; 2008 Jun; 34(6 Suppl):S210-21. PubMed ID: 18471601 [TBL] [Abstract][Full Text] [Related]
6. The VERB campaign. Collins JL; Wechsler H Am J Prev Med; 2008 Jun; 34(6 Suppl):S171-2. PubMed ID: 18471595 [No Abstract] [Full Text] [Related]
7. Influencing the parents of children aged 9-13 years: findings from the VERB campaign. Price SM; Huhman M; Potter LD Am J Prev Med; 2008 Jun; 34(6 Suppl):S267-74. PubMed ID: 18471607 [TBL] [Abstract][Full Text] [Related]
8. Testing a hierarchy-of-effects model: pathways from awareness to outcomes in the VERB campaign 2002-2003. Bauman A; Bowles HR; Huhman M; Heitzler CD; Owen N; Smith BJ; Reger-Nash B Am J Prev Med; 2008 Jun; 34(6 Suppl):S249-56. PubMed ID: 18471605 [TBL] [Abstract][Full Text] [Related]
9. It's what you do! Reflections on the VERB campaign. Wong FL; Greenwell M; Gates S; Berkowitz JM Am J Prev Med; 2008 Jun; 34(6 Suppl):S175-82. PubMed ID: 18471597 [TBL] [Abstract][Full Text] [Related]
10. VERB: demonstrating a viable national option for promoting physical activity among our children. Cavill N; Maibach EW Am J Prev Med; 2008 Jun; 34(6 Suppl):S173-4. PubMed ID: 18471596 [No Abstract] [Full Text] [Related]
11. Initial outcomes of the VERB campaign: tweens' awareness and understanding of campaign messages. Huhman M; Bauman A; Bowles HR Am J Prev Med; 2008 Jun; 34(6 Suppl):S241-8. PubMed ID: 18471604 [TBL] [Abstract][Full Text] [Related]
12. Evaluation of a national physical activity intervention for children: VERB campaign, 2002-2004. Huhman ME; Potter LD; Duke JC; Judkins DR; Heitzler CD; Wong FL Am J Prev Med; 2007 Jan; 32(1):38-43. PubMed ID: 17218189 [TBL] [Abstract][Full Text] [Related]
13. Bringing "play" to life: the use of experiential marketing in the VERB campaign. Heitzler CD; Asbury LD; Kusner SL Am J Prev Med; 2008 Jun; 34(6 Suppl):S188-93. PubMed ID: 18471599 [TBL] [Abstract][Full Text] [Related]
14. Cost-effectiveness analysis of a statewide media campaign to promote adolescent physical activity. Peterson M; Chandlee M; Abraham A Health Promot Pract; 2008 Oct; 9(4):426-33. PubMed ID: 18367641 [TBL] [Abstract][Full Text] [Related]
15. Overview of formative, process, and outcome evaluation methods used in the VERB campaign. Berkowitz JM; Huhman M; Heitzler CD; Potter LD; Nolin MJ; Banspach SW Am J Prev Med; 2008 Jun; 34(6 Suppl):S222-9. PubMed ID: 18471602 [TBL] [Abstract][Full Text] [Related]
16. The National Diabetes, Influenza, and Pneumococcal Campaign: an evaluation of campaign relevancy, partnerships, and media relations. Jack L; Sokler LA; Squiers L; Mitchell P J Public Health Manag Pract; 2003 Nov; Suppl():S64-9. PubMed ID: 14677333 [TBL] [Abstract][Full Text] [Related]
17. Marketing physical activity: lessons learned from a statewide media campaign. Peterson M; Abraham A; Waterfield A Health Promot Pract; 2005 Oct; 6(4):437-46. PubMed ID: 16210686 [TBL] [Abstract][Full Text] [Related]
18. VERB - a social marketing campaign to increase physical activity among youth. Wong F; Huhman M; Heitzler C; Asbury L; Bretthauer-Mueller R; McCarthy S; Londe P Prev Chronic Dis; 2004 Jul; 1(3):A10. PubMed ID: 15670431 [TBL] [Abstract][Full Text] [Related]
19. Social Marketing as a Framework for Youth Physical Activity Initiatives: a 10-Year Retrospective on the Legacy of CDC's VERB Campaign. Huhman M; Kelly RP; Edgar T Curr Obes Rep; 2017 Jun; 6(2):101-107. PubMed ID: 28421471 [TBL] [Abstract][Full Text] [Related]
20. The best laid plans: disappointments of the National Youth Anti-Drug Media Campaign. Hornik R; Jacobsohn L LDI Issue Brief; 2008 Dec-2009 Jan; 14(2):1-4. PubMed ID: 19288618 [TBL] [Abstract][Full Text] [Related] [Next] [New Search]