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4. 25 marketing assumptions for new economy health care leaders. Fell D Mark Health Serv; 2001; 21(2):20-3. PubMed ID: 11406900 [No Abstract] [Full Text] [Related]
5. A message for the hospital leader: marketing begins at the top. Mages PM Healthmarketing; 1983; 2(5):4-6. PubMed ID: 10263184 [No Abstract] [Full Text] [Related]
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9. The corporate transformation of medicine in Minnesota: how hospital administrators think. Focus group findings. 8, part 2. Reece RL Minn Med; 1985 Feb; 68(2):87-93. PubMed ID: 3974556 [No Abstract] [Full Text] [Related]
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19. Has marketing been oversold to hospital administrators? Lamb CW; Finn DW J Health Care Mark; 1982; 2(4):43-6. PubMed ID: 10257568 [No Abstract] [Full Text] [Related]
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