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7. Deep marketing cuts are unfair, unwise. Droste T Hospitals; 1989 Jun; 63(11):52. PubMed ID: 2722163 [No Abstract] [Full Text] [Related]
8. Flat line in hospital advertising budgets is misleading. Steiber SR Hospitals; 1990 Jun; 64(11):62-3. PubMed ID: 2341133 [No Abstract] [Full Text] [Related]
9. How to set the hospital's marketing report. Kotler P J Health Care Mark; 1986 Mar; 6(1):7-12. PubMed ID: 10276835 [No Abstract] [Full Text] [Related]
10. Advertising down, but marketing spending climbs; survey says focus is on targeting, not overviews. Burns J Mod Healthc; 1992 Feb; 22(5):44. PubMed ID: 10115938 [TBL] [Abstract][Full Text] [Related]
11. Hospital marketing budgets in 1985: what will bigger budgets bring? Steiber SR; Jackson ED Health Care Strateg Manage; 1985 Nov; 3(11):4-7. PubMed ID: 10275401 [TBL] [Abstract][Full Text] [Related]
12. Physician marketing budgets to grow in '88. Droste T Hospitals; 1988 Jan; 62(2):32, 34. PubMed ID: 3335367 [No Abstract] [Full Text] [Related]
13. How much should hospitals spend on advertising? McCarthy EJ Health Care Manage Rev; 1987; 12(1):47-54. PubMed ID: 3557970 [TBL] [Abstract][Full Text] [Related]
14. Plan puts marketing in hands of hired gun. Perry L Mod Healthc; 1990 Jul; 20(28):70. PubMed ID: 10105354 [No Abstract] [Full Text] [Related]
15. An application of linear programming in hospital resource allocation. Grant EW; Hendon FN J Health Care Mark; 1987 Sep; 7(3):69-72. PubMed ID: 10284241 [No Abstract] [Full Text] [Related]
16. Budgets for facilities management to rise 16%. Kubal JD Health Facil Manage; 1989 Jun; 2(6):42, 44, 46. PubMed ID: 10293308 [No Abstract] [Full Text] [Related]
17. Budgets expand for alternate care info systems. Packer CL Hospitals; 1988 Aug; 62(16):87. PubMed ID: 3402967 [No Abstract] [Full Text] [Related]