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4. Advertising down, but marketing spending climbs; survey says focus is on targeting, not overviews. Burns J Mod Healthc; 1992 Feb; 22(5):44. PubMed ID: 10115938 [TBL] [Abstract][Full Text] [Related]
5. Big ad bucks. Survey shows systems are driving up marketing budgets. Bellandi D Mod Healthc; 1998 Apr; 28(14):82. PubMed ID: 10178306 [No Abstract] [Full Text] [Related]
6. Ad budgets slow in the new age of accountability. Droste T Hospitals; 1988 Dec; 62(24):32. PubMed ID: 3198072 [No Abstract] [Full Text] [Related]
7. Is the bloom off the rose of advertising? Droste T Hospitals; 1988 Feb; 62(4):46. PubMed ID: 3338761 [No Abstract] [Full Text] [Related]
8. Ad budget drop. Hospital marketing budgets up, ad budgets down. Japsen B Mod Healthc; 1997 Feb; 27(7):70-1. PubMed ID: 10164601 [No Abstract] [Full Text] [Related]
10. Hospital advertising budgets rebound in first half of 1990. Johnsson J Hospitals; 1990 Oct; 64(19):40, 42, 44. PubMed ID: 2401493 [No Abstract] [Full Text] [Related]
11. A progress report on hospital marketing. Steiber SR; Boscarino JA Hospitals; 1984 Sep; 58(18):98-102. PubMed ID: 6469232 [No Abstract] [Full Text] [Related]
12. The future of advertising: a hospital perspective. Berkowitz EN; Hillestad S; Effertz P J Health Care Mark; 1982; 2(3):39-45. PubMed ID: 10256331 [No Abstract] [Full Text] [Related]
13. Hospital marketing more sophisticated: survey. Steiber SR; Boscarino JA; Jackson ED Hospitals; 1985 Nov; 59(21):73, 76-7. PubMed ID: 4054878 [No Abstract] [Full Text] [Related]
14. Hospital ad trends in the spotlight. Rees T Profiles Healthc Mark; 2003; 19(3):44-5. PubMed ID: 12807121 [No Abstract] [Full Text] [Related]
15. Hospitals call a marketing time-out. Powills S Hospitals; 1986 Jun; 60(11):50-5. PubMed ID: 3699755 [No Abstract] [Full Text] [Related]
16. Consumer reaction to healthcare advertising. Klein RF Healthc Strateg; 1998 Jul; 2(7):8-9. PubMed ID: 10346006 [TBL] [Abstract][Full Text] [Related]