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10. Deep marketing cuts are unfair, unwise. Droste T Hospitals; 1989 Jun; 63(11):52. PubMed ID: 2722163 [No Abstract] [Full Text] [Related]
11. Ad budgets: separating the good advice from the bad. Steiber S Hospitals; 1988 May; 62(9):34, 38. PubMed ID: 3360428 [No Abstract] [Full Text] [Related]
12. How to set the hospital's marketing report. Kotler P J Health Care Mark; 1986 Mar; 6(1):7-12. PubMed ID: 10276835 [No Abstract] [Full Text] [Related]
13. What is the future of the chief financial officer? Doody M Healthc Financ Manage; 1985 Mar; 39(3):10. PubMed ID: 10270181 [No Abstract] [Full Text] [Related]
20. How much should hospitals spend on advertising? McCarthy EJ Health Care Manage Rev; 1987; 12(1):47-54. PubMed ID: 3557970 [TBL] [Abstract][Full Text] [Related] [Next] [New Search]