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2. Influencing physician referrals. Bowers MR; Swan JE; Taylor JA J Health Care Mark; 1994; 14(3):42-50. PubMed ID: 10138735 [TBL] [Abstract][Full Text] [Related]
3. Promoting physician referral services. Prospective users are not necessarily the best advertising target. Gelb BD; Jones MY Mark Health Serv; 1997; 17(3):22-5. PubMed ID: 10173905 [TBL] [Abstract][Full Text] [Related]
4. Keep referrals coming. Hospitals shouldn't forget to feed their physicians in their frenzy over patients. Lehman B Mod Healthc; 1998 Mar; 28(9):54. PubMed ID: 10176987 [No Abstract] [Full Text] [Related]
5. Hospitals focus on physician relations. Rubright R Health Prog; 1987 Sep; 68(7):69-72. PubMed ID: 10283486 [TBL] [Abstract][Full Text] [Related]
7. The referring physician: the key to a successful marketing analysis and program. Simendinger EA; Lekas MC Health Care Strateg Manage; 1984 Oct; 2(10):14-6. PubMed ID: 10268565 [TBL] [Abstract][Full Text] [Related]
9. Appealing to an important customer. Physicians should be the target of marketing. Weiss R Health Prog; 1989 May; 70(4):38-45. PubMed ID: 10292842 [TBL] [Abstract][Full Text] [Related]
13. The physician as customer. Benanti JF Health Prog; 1988 Apr; 69(3):62-5. PubMed ID: 10286453 [TBL] [Abstract][Full Text] [Related]
14. The physicians' physician is key to hospital marketing. Steiber SR Health Care Mark Target Market; 1986 Sep; 1(13):5-6. PubMed ID: 10278868 [No Abstract] [Full Text] [Related]
16. "Telemarketing" hospital services: benefits, pitfalls and the planning process. Hafer JC J Health Care Mark; 1984; 4(2):29-35. PubMed ID: 10268343 [TBL] [Abstract][Full Text] [Related]
17. Understanding the physician customer--seven important characteristics. Riggs L Healthmarketing; 1987; 7(2):2-4. PubMed ID: 10283010 [No Abstract] [Full Text] [Related]
18. Physician marketing budgets to grow in '88. Droste T Hospitals; 1988 Jan; 62(2):32, 34. PubMed ID: 3335367 [No Abstract] [Full Text] [Related]
19. When a good doctor isn't hard to find. Direct mail piece drives physician referral service. Montgomery General Hospital, Olney, MD. Profiles Healthc Mark; 1992; (49):14-9. PubMed ID: 10122271 [No Abstract] [Full Text] [Related]
20. Marketing hospitals to physicians in the United States. Pegels CC; Sekar C Int J Health Plann Manage; 1987; 2(1):15-24. PubMed ID: 10284245 [TBL] [Abstract][Full Text] [Related] [Next] [New Search]