194 related articles for article (PubMed ID: 36438398)
1. Research on the impact of live streaming marketing by online influencers on consumer purchasing intentions.
Wang X; Aisihaer N; Aihemaiti A
Front Psychol; 2022; 13():1021256. PubMed ID: 36438398
[TBL] [Abstract][Full Text] [Related]
2. What Drives Consumer Purchasing Intention in Live Streaming E-Commerce?
Qing C; Jin S
Front Psychol; 2022; 13():938726. PubMed ID: 35832916
[TBL] [Abstract][Full Text] [Related]
3. Effects of Background Fitting of e-Commerce Live Streaming on Consumers' Purchase Intentions: A Cognitive-Affective Perspective.
Shang Q; Ma H; Wang C; Gao L
Psychol Res Behav Manag; 2023; 16():149-168. PubMed ID: 36699986
[TBL] [Abstract][Full Text] [Related]
4. Marketing by live streaming: How to interact with consumers to increase their purchase intentions.
Liu F; Wang Y; Dong X; Zhao H
Front Psychol; 2022; 13():933633. PubMed ID: 36092111
[TBL] [Abstract][Full Text] [Related]
5. Research on the Impact of Marketing Strategy on Consumers' Impulsive Purchase Behavior in Livestreaming E-commerce.
Chen B; Wang L; Rasool H; Wang J
Front Psychol; 2022; 13():905531. PubMed ID: 35783774
[TBL] [Abstract][Full Text] [Related]
6. Let's Buy With Social Commerce Platforms Through Social Media Influencers: An Indian Consumer Perspective.
Alam F; Tao M; Lahuerta-Otero E; Feifei Z
Front Psychol; 2022; 13():853168. PubMed ID: 35496238
[TBL] [Abstract][Full Text] [Related]
7. Examining the influence of information overload on consumers' purchase in live streaming: A heuristic-systematic model perspective.
Zhang G; Cao J; Liu D
PLoS One; 2023; 18(8):e0284466. PubMed ID: 37540645
[TBL] [Abstract][Full Text] [Related]
8. Influence of Streamer's Social Capital on Purchase Intention in Live Streaming E-Commerce.
Xu P; Cui BJ; Lyu B
Front Psychol; 2021; 12():748172. PubMed ID: 35140648
[TBL] [Abstract][Full Text] [Related]
9. The Effects of Live Streamer's Facial Attractiveness and Product Type on Consumer Purchase Intention: An Exploratory Study with Eye Tracking Technology.
Shi R; Wang M; Qiao T; Shang J
Behav Sci (Basel); 2024 Apr; 14(5):. PubMed ID: 38785866
[TBL] [Abstract][Full Text] [Related]
10. The effects of tourism e-commerce live streaming features on consumer purchase intention: The mediating roles of flow experience and trust.
Liu X; Zhang L; Chen Q
Front Psychol; 2022; 13():995129. PubMed ID: 36092030
[TBL] [Abstract][Full Text] [Related]
11. Unprofessional or Admirable? Determinants of Purchasing Behavior in Government Officials' Livestreamed Shopping.
Guo W; Sun N
Int J Environ Res Public Health; 2022 Oct; 19(20):. PubMed ID: 36293653
[TBL] [Abstract][Full Text] [Related]
12. Fancying the New Rich and Famous? Explicating the Roles of Influencer Content, Credibility, and Parental Mediation in Adolescents' Parasocial Relationship, Materialism, and Purchase Intentions.
Lou C; Kim HK
Front Psychol; 2019; 10():2567. PubMed ID: 31803110
[TBL] [Abstract][Full Text] [Related]
13. Formation mechanism of consumers' purchase intention in multimedia live platform: a case study of taobao live.
Liu J; Zhang M
Multimed Tools Appl; 2023 May; ():1-24. PubMed ID: 37362664
[TBL] [Abstract][Full Text] [Related]
14. Consumers' Decision-Making Process on Social Commerce Platforms: Online Trust, Perceived Risk, and Purchase Intentions.
Lăzăroiu G; Neguriţă O; Grecu I; Grecu G; Mitran PC
Front Psychol; 2020; 11():890. PubMed ID: 32499740
[TBL] [Abstract][Full Text] [Related]
15. Live stream marketing and consumers' purchase intention: An IT affordance perspective using the S-O-R paradigm.
Zhang L; Chen M; Zamil AMA
Front Psychol; 2023; 14():1069050. PubMed ID: 36818116
[TBL] [Abstract][Full Text] [Related]
16. Consumers purchase intention in live-streaming e-commerce: A consumption value perspective and the role of streamer popularity.
Zhang Q; Wang Y; Ariffin SK
PLoS One; 2024; 19(2):e0296339. PubMed ID: 38358985
[TBL] [Abstract][Full Text] [Related]
17. A Study on the Influencing Factors of Consumers' Purchase Intention During Livestreaming e-Commerce: The Mediating Effect of Emotion.
Zhou R; Tong L
Front Psychol; 2022; 13():903023. PubMed ID: 35615168
[TBL] [Abstract][Full Text] [Related]
18. Broadcasters' expertise and consumers' purchase intention: The roles of consumer trust and platform reputation.
Li J; Zheng R; Sun H; Lu J; Ma W
Front Psychol; 2022; 13():1019050. PubMed ID: 36405130
[TBL] [Abstract][Full Text] [Related]
19. Philanthropic sales in live-streaming shopping: The impact of online interaction on consumer impulse buying.
Ye Y; Zhou Z; Duan H
Front Psychol; 2022; 13():1041476. PubMed ID: 36312055
[TBL] [Abstract][Full Text] [Related]
20. Understanding Consumer Online Impulse Buying in Live Streaming E-Commerce: A Stimulus-Organism-Response Framework.
Li M; Wang Q; Cao Y
Int J Environ Res Public Health; 2022 Apr; 19(7):. PubMed ID: 35410059
[TBL] [Abstract][Full Text] [Related]
[Next] [New Search]