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2. Health care marketing spending: is more better? Steiber SR Health Care Mark Target Market; 1986 Jun; 1(8):5-7. PubMed ID: 10278870 [No Abstract] [Full Text] [Related]
3. Physician marketing budgets to grow in '88. Droste T Hospitals; 1988 Jan; 62(2):32, 34. PubMed ID: 3335367 [No Abstract] [Full Text] [Related]
4. Deep marketing cuts are unfair, unwise. Droste T Hospitals; 1989 Jun; 63(11):52. PubMed ID: 2722163 [No Abstract] [Full Text] [Related]
5. Ad budget drop. Hospital marketing budgets up, ad budgets down. Japsen B Mod Healthc; 1997 Feb; 27(7):70-1. PubMed ID: 10164601 [No Abstract] [Full Text] [Related]
6. Hospital marketing budgets in 1985: what will bigger budgets bring? Steiber SR; Jackson ED Health Care Strateg Manage; 1985 Nov; 3(11):4-7. PubMed ID: 10275401 [TBL] [Abstract][Full Text] [Related]
7. The marketing budget: dreams and reality. Trester KG Healthmarketing; 1984; 3(6):10-3. PubMed ID: 10300469 [No Abstract] [Full Text] [Related]
8. Hospital advertising budgets rebound in first half of 1990. Johnsson J Hospitals; 1990 Oct; 64(19):40, 42, 44. PubMed ID: 2401493 [No Abstract] [Full Text] [Related]
10. Big ad bucks. Survey shows systems are driving up marketing budgets. Bellandi D Mod Healthc; 1998 Apr; 28(14):82. PubMed ID: 10178306 [No Abstract] [Full Text] [Related]
11. A user based summary of market projections. A brief summary of the usage patterns of hospital based computer systems. Stefanchik MF Comput Healthc; 1985 Apr; 6(4):66-7. PubMed ID: 10270074 [No Abstract] [Full Text] [Related]
12. How to set the hospital's marketing report. Kotler P J Health Care Mark; 1986 Mar; 6(1):7-12. PubMed ID: 10276835 [No Abstract] [Full Text] [Related]
13. An application of linear programming in hospital resource allocation. Grant EW; Hendon FN J Health Care Mark; 1987 Sep; 7(3):69-72. PubMed ID: 10284241 [No Abstract] [Full Text] [Related]
14. Data processing budgets jump during 1987. Packer C Hospitals; 1987 Dec; 61(24):60. PubMed ID: 3679163 [No Abstract] [Full Text] [Related]
15. Advertising down, but marketing spending climbs; survey says focus is on targeting, not overviews. Burns J Mod Healthc; 1992 Feb; 22(5):44. PubMed ID: 10115938 [TBL] [Abstract][Full Text] [Related]
18. Ad budgets slow in the new age of accountability. Droste T Hospitals; 1988 Dec; 62(24):32. PubMed ID: 3198072 [No Abstract] [Full Text] [Related]
19. Hospitals should devote more time, money to marketing before gauging results--survey. Palm KS Mod Healthc; 1987 Nov; 17(23):124, 126. PubMed ID: 10284667 [No Abstract] [Full Text] [Related]