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8. The future of advertising: a hospital perspective. Berkowitz EN; Hillestad S; Effertz P J Health Care Mark; 1982; 2(3):39-45. PubMed ID: 10256331 [No Abstract] [Full Text] [Related]
9. Hospitals will favor "hard-sell" in advertising, experts predict. Super K Mod Healthc; 1986 Jan; 16(1):74, 76. PubMed ID: 10274879 [No Abstract] [Full Text] [Related]
10. Hospitals learn the hard sell. Koepp S Time; 1987 Jan; 129(2):56. PubMed ID: 10279998 [No Abstract] [Full Text] [Related]
11. Syndicated healthcare advertising increasing despite some doubts about its effectiveness. Super KE Mod Healthc; 1987 May; 17(10):74. PubMed ID: 10281896 [No Abstract] [Full Text] [Related]
12. A survey on the current status of health care marketing. Gardner SF; Paison AR Health Care Strateg Manage; 1985 Jan; 3(1):26-7. PubMed ID: 10269342 [TBL] [Abstract][Full Text] [Related]
14. Advertising focus may shift back to basics. Droste T Hospitals; 1988 Feb; 62(4):44-5. PubMed ID: 3338760 [No Abstract] [Full Text] [Related]
15. Getting the most from your advertising dollars: a nationwide survey of hospital marketers. Steiber SR Health Care Mark Target Market; 1986 Nov; 1(18):7-8. PubMed ID: 10279246 [No Abstract] [Full Text] [Related]
16. Marketers seek to boost their value to hospitals in preparation for reform. Burns J Mod Healthc; 1993 Aug; 23(32):104-5. PubMed ID: 10127600 [No Abstract] [Full Text] [Related]
17. A decade of hospital marketing. From advertising to adversary? Anderson JV N J Healthc; 1989; 2(2):3-4, 6-7. PubMed ID: 10304324 [No Abstract] [Full Text] [Related]
18. Advertising: is the honeymoon over for budgets? Steiber SR Hospitals; 1988 Nov; 62(21):42. PubMed ID: 3181890 [No Abstract] [Full Text] [Related]
19. Hospital ad trends in the spotlight. Rees T Profiles Healthc Mark; 2003; 19(3):44-5. PubMed ID: 12807121 [No Abstract] [Full Text] [Related]
20. The next generation of healthcare advertising: marketing to women. Alpern BB Healthc Exec; 1986; 1(4):39-41. PubMed ID: 10300801 [No Abstract] [Full Text] [Related] [Next] [New Search]