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10. How to set the hospital's marketing report. Kotler P J Health Care Mark; 1986 Mar; 6(1):7-12. PubMed ID: 10276835 [No Abstract] [Full Text] [Related]
11. Advertising down, but marketing spending climbs; survey says focus is on targeting, not overviews. Burns J Mod Healthc; 1992 Feb; 22(5):44. PubMed ID: 10115938 [TBL] [Abstract][Full Text] [Related]
12. Plan puts marketing in hands of hired gun. Perry L Mod Healthc; 1990 Jul; 20(28):70. PubMed ID: 10105354 [No Abstract] [Full Text] [Related]
13. Physician marketing budgets to grow in '88. Droste T Hospitals; 1988 Jan; 62(2):32, 34. PubMed ID: 3335367 [No Abstract] [Full Text] [Related]
14. Hospital marketing budgets in 1985: what will bigger budgets bring? Steiber SR; Jackson ED Health Care Strateg Manage; 1985 Nov; 3(11):4-7. PubMed ID: 10275401 [TBL] [Abstract][Full Text] [Related]
15. How much should hospitals spend on advertising? McCarthy EJ Health Care Manage Rev; 1987; 12(1):47-54. PubMed ID: 3557970 [TBL] [Abstract][Full Text] [Related]