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24. Marketing health services: the engineering of satisfaction. MacStravic RS Health Prog; 1984 Dec; 65(11):35-7, 52. PubMed ID: 10269066 [TBL] [Abstract][Full Text] [Related]
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26. What is the health care product? France KR; Grover R J Health Care Mark; 1992 Jun; 12(2):31-8. PubMed ID: 10119211 [TBL] [Abstract][Full Text] [Related]
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32. Social marketing: issues for consideration. Novelli WD Soc Mark Update; 1983; 3(3):3. PubMed ID: 12312966 [TBL] [Abstract][Full Text] [Related]
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36. A system approach to new service development for hospitals. Miaoulis G; O'Brien V Health Care Strateg Manage; 1985 May; 3(5):14-9. PubMed ID: 10271404 [TBL] [Abstract][Full Text] [Related]
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