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6. Of snake oil and science: hospital marketing must never ignore the professional ethic that grows out of patient trust. Cunningham RM Hospitals; 1978 Apr; 52(8):79-82. PubMed ID: 631799 [No Abstract] [Full Text] [Related]
7. Control systems for advertising spending. Hosp Cost Manag Account; 1996 Jan; 7(10):5-7. PubMed ID: 10153501 [No Abstract] [Full Text] [Related]
8. The marketing of health care. Loubeau PR; Gerber B Ser Nurs Adm; 1989; 2():69-86. PubMed ID: 2638610 [No Abstract] [Full Text] [Related]
9. Using marketing strategies to put hospitals on target. Ireland RC Hospitals; 1977 Jun; 51(11):54-8. PubMed ID: 863430 [No Abstract] [Full Text] [Related]
10. Marketing and public relations in the emergency department. Mayer TA; Tilson W; Hemingway J Emerg Med Clin North Am; 1987 Feb; 5(1):83-102. PubMed ID: 3545793 [TBL] [Abstract][Full Text] [Related]
11. Advertising should inform but not sell. Cunningham RM Mod Healthc; 1977 Apr; 7(4):72. PubMed ID: 139562 [No Abstract] [Full Text] [Related]
12. A compelling public relations challenge for American hospitals. Goates LB Hosp Health Serv Adm; 1976; 21(4):47-66. PubMed ID: 10243137 [No Abstract] [Full Text] [Related]
13. Early signs that your hospital may be failing. Rynne TJ Med Econ; 1987 Jun; 64(12):87, 90, 92 passim. PubMed ID: 10282352 [No Abstract] [Full Text] [Related]
14. Marketing the community hospital: a tool for the beleaguered administrator. Simon JK Health Care Manage Rev; 1978; 3(2):11-23. PubMed ID: 10306831 [No Abstract] [Full Text] [Related]
15. Hospital marketing: the time is right. Lachner BJ Health Care Week; 1978 May; 1(42):8. PubMed ID: 10306861 [No Abstract] [Full Text] [Related]
16. Marketing research activities in hospitals. Satisfaction surveys of inpatients and outpatients are the most widely used application. Loubeau PR; Jantzen R Mark Health Serv; 1998; 18(1):12-7. PubMed ID: 10179389 [TBL] [Abstract][Full Text] [Related]
17. Should we market health care. Hospitals; 1977 Jun; 51(11):51. PubMed ID: 863428 [No Abstract] [Full Text] [Related]
18. Public relations as part of your optometric marketing plan. Manassero WJ J Am Optom Assoc; 1988 Apr; 59(4 Pt 1):334-6. PubMed ID: 3397481 [No Abstract] [Full Text] [Related]