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5. Hospital marketing in the changing health care environment. Malhotra NK J Health Care Mark; 1986 Sep; 6(3):37-48. PubMed ID: 10301038 [No Abstract] [Full Text] [Related]
7. Marketing research activities in hospitals. Satisfaction surveys of inpatients and outpatients are the most widely used application. Loubeau PR; Jantzen R Mark Health Serv; 1998; 18(1):12-7. PubMed ID: 10179389 [TBL] [Abstract][Full Text] [Related]
8. [Publicity in the professional world]. Lamarche PY J Dent Que; 1984 May; 21():24-6. PubMed ID: 6595283 [No Abstract] [Full Text] [Related]
9. Let's sell the value of health care. Moon JE Ala J Med Sci; 1971 Apr; 8(2):255-6. PubMed ID: 5096779 [No Abstract] [Full Text] [Related]
10. Hospital revises role, reaches out to cultivate and capture markets. Seaver DJ Hospitals; 1977 Jun; 51(11):59-63. PubMed ID: 863431 [No Abstract] [Full Text] [Related]
11. The marketing of health care. Loubeau PR; Gerber B Ser Nurs Adm; 1989; 2():69-86. PubMed ID: 2638610 [No Abstract] [Full Text] [Related]
12. Good marketing helps a hospital grow. Falberg WC; Bonnem S Hospitals; 1977 Jun; 51(11):70-2. PubMed ID: 863434 [TBL] [Abstract][Full Text] [Related]
13. Public relations: a powerful marketing tool. Stevens A N C Med J; 1984 Dec; 45(12):769-70. PubMed ID: 6595537 [No Abstract] [Full Text] [Related]
14. Control systems for advertising spending. Hosp Cost Manag Account; 1996 Jan; 7(10):5-7. PubMed ID: 10153501 [No Abstract] [Full Text] [Related]
15. Using marketing strategies to put hospitals on target. Ireland RC Trustee; 1977 Jul; 30(7):25-7, 30-1. PubMed ID: 10305816 [No Abstract] [Full Text] [Related]
16. A compelling public relations challenge for American hospitals. Goates LB Hosp Health Serv Adm; 1976; 21(4):47-66. PubMed ID: 10243137 [No Abstract] [Full Text] [Related]
17. Hospital advertiser denies existence of marketing program. Ralston RM Mod Healthc; 1977 Oct; 7(10):70. PubMed ID: 143592 [No Abstract] [Full Text] [Related]
18. Hospital marketing: the time is right. Lachner BJ Health Care Week; 1978 May; 1(42):8. PubMed ID: 10306861 [No Abstract] [Full Text] [Related]
19. The marketing of health care. Long GC Christ Century; 1984 Feb; 101(7):222-4. PubMed ID: 11650630 [No Abstract] [Full Text] [Related]
20. Of snake oil and science: hospital marketing must never ignore the professional ethic that grows out of patient trust. Cunningham RM Hospitals; 1978 Apr; 52(8):79-82. PubMed ID: 631799 [No Abstract] [Full Text] [Related] [Next] [New Search]