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5. A marketing orientation for the nursing home industry. Clabaugh MG; Wallace JR J Health Care Mark; 1982; 2(2):7-14. PubMed ID: 10256051 [No Abstract] [Full Text] [Related]
6. Linking core competencies to customer needs: strategic marketing of health care services. Roth MS; Amoroso WP J Health Care Mark; 1993; 13(2):49-54. PubMed ID: 10127064 [TBL] [Abstract][Full Text] [Related]
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8. Using importance-performance analysis to develop health care marketing strategies. Hawes JM; Rao CP J Health Care Mark; 1985; 5(4):19-25. PubMed ID: 10275156 [TBL] [Abstract][Full Text] [Related]
9. Using marketing principles to promote nursing products and services. Siegel M J Nurs Staff Dev; 1996; 12(4):179-82. PubMed ID: 8936161 [TBL] [Abstract][Full Text] [Related]
10. Patient expectations and marketing programming for OB/GYN services. Wheatley EW Health Mark Q; 1997; 14(3):35-52. PubMed ID: 10167312 [TBL] [Abstract][Full Text] [Related]
11. Health matters: nurses are essential. Spann K Medsurg Nurs; 1997 Oct; 6(5):253, 255. PubMed ID: 9384149 [No Abstract] [Full Text] [Related]
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13. What do patients really want to say to us, the health care providers?--Some answers from a nurse. MacKinnon M Patient Educ Couns; 1995 Sep; 26(1-3):265-6. PubMed ID: 7494735 [No Abstract] [Full Text] [Related]
14. Practical marketing for dentistry. 2. The core concepts of marketing. Ball R Br Dent J; 1996 Jun; 180(11):427-32. PubMed ID: 8762806 [TBL] [Abstract][Full Text] [Related]
15. Health care marketing needs rational, ethical approach. MacStravic RE Hosp Prog; 1980 May; 61(5):60-2. PubMed ID: 10246253 [TBL] [Abstract][Full Text] [Related]
16. Healthcare's newest affiliation: forging relationships between the community and the hospital through emergency medicine. Lawson MS; Formica JM; Abramson NS NAHAM Manage J; 1995; 22(1):5-6, 32-3. PubMed ID: 10143990 [No Abstract] [Full Text] [Related]
17. Exploring the cross-level impact of market orientation on nursing innovation in hospitals. Weng RH; Huang CY; Lin TE Health Care Manage Rev; 2013; 38(2):125-36. PubMed ID: 22343902 [TBL] [Abstract][Full Text] [Related]
18. We are the voice of the customer. Marketers must push to meet consumer needs. Marino PB Mark Health Serv; 2003; 23(2):52. PubMed ID: 12800630 [No Abstract] [Full Text] [Related]
19. Effective internal marketing: the challenge of the 1990s. Lee P; Gombeski WR; Doremus H J Health Care Mark; 1991 Jun; 11(2):58-62. PubMed ID: 10111403 [TBL] [Abstract][Full Text] [Related]
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