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  • Title: New tricks of the trade show.
    Author: Burda D.
    Journal: Mod Healthc; 1990 Jul 30; 20(30):30-2, 34, 36-7. PubMed ID: 10105533.
    Abstract:
    The business of trade shows isn't what it used to be. Vendors are more selective about participating, hospitals don't have money to send as many representatives, and competing state, regional and national associations spread the market thin. Some shows are disappearing; others are surviving by targeting specific audiences, catering to vendors and hatching non-aggression pacts with would-be competitors.
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