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  • Title: The recovery of Bay State Health Care.
    Author: Maltz DL.
    Journal: Med Interface; 1994 Mar; 7(3):115-6, 119-20. PubMed ID: 10133054.
    Abstract:
    Blue Cross and Blue Shield of Massachusetts acquired Bay State Health Care after the HMO's tumultuous downturn. The case study described herein provides a useful lesson in the moves that must be made, particularly in an era of health care consolidation and intensive competition, to maintain health plan stability and reinforce its position in the marketplace.
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