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  • Title: How can I motivate you to do it my way?
    Author: Burton RM.
    Journal: Physician Exec; 1994 Nov; 20(11):19-21. PubMed ID: 10140890.
    Abstract:
    Want to motivate others? Establish meaningfulness and value to them of what they are supposed to do for you, and provide the tools they need to do it. Until they see the value to them, and that value outweighs their perceived risks or costs of doing it, you may get motion but you won't get motivated behaviors. Without motivated behaviors, you'll waste a lot of time trying to goad them on toward your goal, which they don't share. What we want is bilateral motivation toward a common goal. If we're smart, we don't want to be the only ones who are motivated, and others just move.
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