These tools will no longer be maintained as of December 31, 2024. Archived website can be found here. PubMed4Hh GitHub repository can be found here. Contact NLM Customer Service if you have questions.


Pubmed for Handhelds

PUBMED FOR HANDHELDS

Search MEDLINE/PubMed

  • Title: Employer purchasing of health care benefits: marketing implications of an organizational buying perspective.
    Author: Thompson JM, Hurley RE.
    Journal: Health Mark Q; 1996; 13(3):59-69. PubMed ID: 10158489.
    Abstract:
    While health care providers recognize employers as key purchasers of health benefits, there is little understanding of how employers make these important buys. We propose a model of health benefits acquisition using an organizational buying perspective, and discuss findings from a study of employee benefits managers. Critical marketing implications are presented.
    [Abstract] [Full Text] [Related] [New Search]