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Pubmed for Handhelds

PUBMED FOR HANDHELDS

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  • Title: Locals take on Columbia.
    Author: Sonn WJ.
    Journal: Profiles Healthc Mark; 1997; 13(2):13-20. PubMed ID: 10165817.
    Abstract:
    Smallish Lawrence Memorial Hospital turned down an offer from Columbia/HCA, then found itself in a public relations war with the deep-pocketed competitor. Advertising, letter writing and general rabble rousing helped Lawrence win the first battle, but now the case is in the courts. Marketing 101 was never like this.
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