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  • Title: Making it in a 'saturated' market. How the Spence Center wins women's hearts with grass-roots marketing.
    Author: Moore PL.
    Journal: Profiles Healthc Mark; 1997; 13(2):31-6. PubMed ID: 10165820.
    Abstract:
    The Spence Centers, full-service, independent clinics for women, depend on grass-roots outreach to cultivate customers and build brand equity. The Centers have garnered national and international press coverage and made enough friends to open a fourth operation.
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