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  • Title: Where marketing meets managed care ... hospital-based fitness center launched with simple marketing. Moore Regional Hospital, Pinehurst, NC.
    Author: Sonn WJ.
    Journal: Profiles Healthc Mark; 1997; 13(3):9-12. PubMed ID: 10167488.
    Abstract:
    Hospital marketers these days often are called on to run political campaigns and do other tasks they'd never anticipated. Now they're probably going to be selling health club memberships, too.
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