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  • Title: Patient relations for modern times.
    Author: Para PJ.
    Journal: J Healthc Risk Manag; 1997; 17(4):23-9. PubMed ID: 10169962.
    Abstract:
    A well-organized patient relations program can improve the quality of care while reducing risk to the organization. Patient relations is also a matter of the organization's survival in a competitive marketplace. The consumer's choice for healthcare will be made based on how the organization id differentiated from other organizations with otherwise common attributes. These distinct attributes set a product or organization apart from its competitors by creating a "personality" in the marketplace. A selected program, such as patient relations, can build a marketing plan that creates an identifiable market personality with opportunity for good financial returns and stability.
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