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  • Title: Strategic considerations for provider sponsored organizations entering the risk-bearing Medicare market.
    Author: Treash M, Thomson K.
    Journal: Manag Care Q; 1997; 5(4):43-7. PubMed ID: 10175719.
    Abstract:
    This article considers Michael Porter's five forces of industry competition as it relates to provider sponsored organizations and asks four important questions on marketing differentiation, quality, size of market, and product/service scope.
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